Senior Marketing Specialist

allied search pte. ltd.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Allied Search Pte Ltd is seeking a Senior Marketing Specialist to drive campaigns across multiple brands and enhance brand visibility in Singapore. You will manage budgets, analyze performance data, and coordinate events, exhibitions, and promotional activities.

The role requires 2–3 years of digital marketing experience, with preference for website management and digital asset creation. Diploma or Bachelor’s in Marketing/Business is expected.

Qualifications

• 2–3 years of relevant experience in digital marketing, lead generation, etc.
• Experience in managing website and creating digital assets is preferred.
• Proven ability to plan and optimize campaigns across multiple brands.

Responsibilities

• Plan and execute marketing campaigns and promotional activities across the Group’s brands.
• Manage marketing budgets and evaluate campaign effectiveness through data analysis and reporting.
• Coordinate and oversee events, conferences, exhibitions and promotional activities.
• Develop and produce marketing materials, collaterals and creative content.
• Develop, review and proofread marketing communications and brand messaging.
• Conduct market research and analyze industry trends to identify opportunities.
• Monitor competitors’ marketing strategies and campaigns.
• Maintain corporate websites and manage social media to boost brand visibility.
• Build partnerships with vendors, agencies, and external stakeholders.
• Coordinate branding projects, facilitate presentations and workshops, and support ad-hoc initiatives.

Skills

Digital marketing

Lead generation

Website management

Education

Diploma or Bachelor’s degree in Marketing/Business

Job description

• Good career exposure and personal development
• Service industry
• Central-East work location

As a Senior Marketing Specialist, you will be responsible for the following duties:

• Plan and execute marketing campaigns and promotional activities across the Group’s various brands.
• Manage marketing budgets and evaluate campaign effectiveness through data analysis and performance reporting.
• Coordinate and oversee events, conferences, exhibitions and promotional activities.
• Manage the development and production of marketing materials, collaterals and creative content.
• Develop, review and proofread marketing communications and brand messaging.
• Conduct market research, analyse industry trends and identify target market opportunities.
• Monitor competitors’ marketing strategies, campaigns and market activities.
• Maintain corporate websites and manage social media platforms to enhance brand visibility.
• Build and maintain strategic partnerships with vendors, agencies and external stakeholders to strengthen brand awareness.
• Coordinate branding and marketing projects, facilitate presentations and workshops, and support other ad-hoc marketing initiatives.

Requirements:

• Minimum Diploma or Bachelor’s degree in Marketing, Business or related field
• At least 2 to 3 years of relevant experience in digital marketing, lead generation etc.
• Prior experience in managing website and creating digital assets is preferred

We regret to inform that only shortlisted candidates will be notified.

ALLIED SEARCH PTE. LTD.
EA LICENSE : 19C9777