Senior Marketing Manager - Growth, Strategy & Digital

Lives Group; Singapore; Sur place; SGD 90 000 - 130 000; Plein temps

Résumé du poste

Lives Group in Singapore is seeking an experienced Marketing Manager to lead go-to-market strategies and multi-channel campaigns across B2B and B2C channels. You will work with senior management to map campaigns, oversee branding, and drive demand through digital initiatives, content creation, and trade-show participation.

You will guide the product team, manage budgets, mentor the marketing squad, and define KPIs to measure ROI while ensuring compliance with industry regulations.

Qualifications

• Bachelor's degree in Biomedical Sciences, Life Sciences, Marketing, Business Administration, or a related field. A master's degree is a plus.
• 5+ years in marketing management, preferably within a distribution industry. Sales experience and revenue management is a plus.
• Strong understanding of distribution processes and the ability to tailor marketing strategies to cater to B2B and B2C customers.
• Demonstrated success in developing and executing multi-channel marketing campaigns.
• Proficiency in digital marketing tools and platforms, including SEO, SEM, social media, and email marketing.
• Analytical mindset with the ability to interpret data and translate insights into actionable marketing strategies.
• Excellent leadership, communication, and interpersonal skills to effectively manage a team and collaborate with other departments.
• Ability to adapt to changing market trends and leverage opportunities effectively.
• Strong organizational skills and attention to detail. Strong in creating presentations.
• Creative thinking and problem-solving abilities to address marketing challenges effectively.

Responsabilités

• Develop and standardise go-to-market strategies and map out marketing campaigns aligned to company goals and objectives.
• Plan and execute marketing campaigns with the team to launch new products, promote seasonal offers, and drive sales.
• Ensure the consistent representation of the company's brand across all marketing materials.
• Oversee digital marketing initiatives, including SEO/SEM, email marketing, social media, and online advertising.
• Coordinate and guide product team to create relevant marketing content and manage distribution.
• Coordinate and participate in industry trade shows, conferences, and events; build relationships and advisory networks.
• Develop and manage the marketing budget to achieve maximum ROI.
• Lead, mentor, and collaborate with the marketing team and cross-functional groups to drive sales growth.
• Establish KPIs and use data-driven insights to improve future strategies.
• Ensure all marketing activities comply with industry regulations.

Connaissances

Marketing strategy

Campaign management

Brand management

Digital marketing

Content creation

Trade shows

Budget management

Team management

Performance metrics

Compliance

Formation

Biomedical Sciences degree

Master's degree preferred

Description du poste

Lives Group in Singapore is seeking an experienced Marketing Manager to lead go-to-market strategies and multi-channel campaigns across B2B and B2C channels. You will work with senior management to map campaigns, oversee branding, and drive demand through digital initiatives, content creation, and trade-show participation.

You will guide the product team, manage budgets, mentor the marketing squad, and define KPIs to measure ROI while ensuring compliance with industry regulations.