Manager, Branding & Campaigns

sph media limited; Singapore; Presencial; SGD 120.000 - 170.000; Jornada completa

Descripción de la vacante

SPHMedia is recruiting a Brand Marketing Manager in Singapore to spearhead brand strategy, develop multi-channel campaigns, and strengthen presence across platforms. The role focuses on translating brand vision into impactful campaigns that resonate with diverse audiences and support business objectives.

You will collaborate with internal teams and external partners to govern brand storytelling, oversee creative development, and optimize campaigns using data-driven insights.

Formación

• Bachelor’s degree or above in marketing, branding, or communications.
• 5–8 years of experience in brand marketing, preferably in media, consumer brands, or fast-paced industries.
• Marketing experience in the media industry, content creation or platform companies preferred but not required.
• Experience with digital marketing, consumer insights, and performance tracking tools.
• Proficiency in marketing software (e.g., Google Analytics, Adobe Creative Suite, CRM tools).

Responsabilidades

• Develop and implement brand marketing strategies to strengthen the organisation’s brand identity and market positioning.
• Ensure consistent application of brand guidelines, visual identity, and messaging across all touchpoints.
• Monitor market trends, audience behaviours, and competitor activity to refine brand strategies and identify opportunities.
• Partner with external communications to ensure brand alignment with the corporate narrative and priorities.
• Lead the development and execution of integrated brand campaigns across digital, social, print, on-ground, and OOH channels.

Conocimientos

Brand marketing

Marketing strategy

Digital marketing

Data insights

Stakeholder management

Communication skills

Project management

Creative thinking

English proficiency

Team collaboration

Educación

Bachelor's degree in marketing or related field

Herramientas

Google Analytics

Adobe Creative Suite

CRM tools

Descripción del empleo

AboutUs

SPHMedia’smissionistobethetrustedsourceofnewsandlifestylecontentinSingaporeandAsia.Oneofourcorepurposesistoproducecredible,balanced,andobjectivenewsandanalysis,alwayswithaviewtoupholdthepublicgoodandfosteringaninformed,engagedcitizenry.

Wewelcometalentedindividualstojoinusandgrowacareerinavibrantandcollaborativeenvironmentbuiltaroundacultureofrespectandinclusivity.

Asanemployer,wearecommittedtorewardingourpeoplefairlyanddevelopingthemintheircareers.

AbouttheRole

TheManagerwillworkwiththeteamtobuildandstrengthenourbrandpresenceacrossvariouschannelsandinitiatives.Thisroleisresponsiblefordevelopingandexecutingbrandmarketingstrategiesthatenhancevisibility,supportbusinessobjectives,andreinforceourpositionasatrustedandforward-lookingmediaorganisation.Youwillassistindevelopingone-SPHMediaandtitularmarketingcampaignsthatleveragemarkettrends,andtelltheoverarchingstoryaboutSPHMediaanditsmissioninasustainedmanneracrossmultipletouchpointsandatkeytentpolemoments.Theidealcandidateiscreative,data-informed,andabletotranslatebrandvisionintoimpactfulcampaignsthatresonatewithdiverseaudiences.Mostimportantly,thesecampaignsshouldenhancebrandaffinityforSPHMediaandourfamilyofbrands.

Roles&Responsibilities

Thescopeofresponsibilitiesisasoutlined:

BrandStrategy&Development

• Developandimplementbrandmarketingstrategiestostrengthentheorganisation’sbrandidentityandmarketpositioning.
• Ensureconsistentapplicationofbrandguidelines,visualidentity,andmessagingacrossalltouchpoints.
• Monitormarkettrends,audiencebehaviours,andcompetitoractivitytorefinebrandstrategiesandidentifynewopportunities.
• PartnerwithExternalCommunicationstoensurebrandalignmentwithoverallcorporatenarrativeandorganisationalpriorities.

MarketingCampaigns&AudienceEngagement

• Leadthedevelopment,planning,andexecutionofintegratedbrandcampaignsacrossdigital,social,print,on-ground,andOOHchannels,utilisingSPHMedia'splatformsandothers.
• Workcloselywithinternalstakeholderstohighlightkeybrandinitiatives,contentofferings,andaudienceprogrammes.
• Managecreativedevelopment,includingcopywriting,visuals,videos,andcampaignassets.
• Optimisecampaignsbasedondatainsightssuchasthroughpre-campaignsurveystoimprovereach,engagement,andaudienceconversion.

BrandPartnerships&StakeholderCollaboration

• Identifyandmanagebrandpartnershipsthatenhancevisibility,relevance,andmarketreach.
• Collaboratewithinternaldepartmentsandexternalpartners(agencies,surveycompanies,productionhouses,industrybodies)todelivereffectivemarketinginitiatives.
• Providemarketingguidancetobusinessunitsandprojectownerstoensurecohesivebrandstorytelling.

MarketInsights&PerformanceTracking

• Usedata,audienceinsights,andmarketresearchtoguidemarketingdecisionsandcampaigneffectiveness.
• Developdashboards,KPIs,andregularreportstoevaluatebrandhealth,campaignresults,andaudiencegrowth.
• Recommendimprovementstostrengthenbrandengagementandmaximiseimpact.

BrandGovernance&Consistency

• Workwiththewebsiteandsocialmediateamtoupholdbrandstandardsacrossinternalandexternaltouchpoints,especiallyonourcorporatesocialmediachannelsandwebsite
• Ensurealignmentofmessaging,tone,andbrandexperienceacrosscampaignsandorganisationalmaterials.
• Conductregularreviewstomaintainconsistencyandqualityofbrandapplication.

Creative&ContentDirection

• Leadthecreativedirectionforbrandinitiatives,workingcloselywithdesigners,contentteams,andagencypartners.
• Producecompellingnarrativesthathighlighttheorganisation’sstrengths,innovations,andcommunityimpact.
• Guidedevelopmentofmarketingassetsforevents,launches,andkeycorporatemilestones.

Whowearelookingfor

RequiredQualifications:

• Bachelor’sdegreeorabove,inmarketing,branding,communicationsorarelatedfield
• Five–eight-yearsofexperienceinbrandmarketing,preferablyinmedia,consumerbrands,orfast-pacedindustries.
• Marketingexperienceinthemediaindustry,contentcreationorplatformcompaniespreferredbutnotamust.
• Experiencewithdigitalmarketing,consumerinsights,andperformancetrackingtools.
• Proficiencyinmarketingsoftware(e.g.,GoogleAnalytics,AdobeCreativeSuite,CRMtools).

RequiredCompetencies:

• Strongunderstandingofbrand-building,audienceinsights,andintegratedmarketingcampaigns.
• Proficientindigitalmarketing,socialmediastrategy,andcontentdevelopment.
• Strongcreativitypairedwithanalyticalthinking;abilitytointerpretdataandtranslateinsightsintoaction.
• Excellentcommunication,projectmanagement,andstakeholderengagementskills.
• Experienceworkingwithagencies,creatives,andcross-functionalteams.
• Abletomanagemultipleprojectsefficientlyinafast-pacedenvironment.
• Strongexperienceinthroughthelinemarketing
• StrongcommunicatorwithproficiencyinEnglish.Proficiencyinasecondlanguageisaplus,assomecampaignsmaytargetmultilingualaudiences.
• Advancedstakeholdermanagementandpresentationskills.
• Thriveinmatrixedenvironmentsandisadeptatinfluencingandcoordinatingwithdifferentstakeholders.
• Aself-starterwhoisanalyticalandmeticulous