We're looking for a passionate and proactive Marketeer to join our dynamic team. The ideal candidate is a hands-on team player with strong organizational skills and a keen eye for branding, content, and consumer engagement. This role will support brand-building initiatives across multiple platforms while ensuring cohesive marketing execution across all outlets and channels.
Responsibilities
1. Campaign Planning & Execution
- Assist in the development and implementation of marketing strategies to enhance brand visibility and drive customer engagement.
- Coordinate seasonal campaigns, product launches, festive activations, and joint mall-wide promotions.
- Work closely with internal teams and external stakeholders (e.g. operations, mall management, partners) to ensure timely and smooth campaign execution.
- Support on-ground activations such as event setups, sampling sessions, and booth operations.
- Collect customer data during activations/events to build and grow the customer base.
2. Content, Social Media & Influencer Marketing
- Support the creation and scheduling of content across platforms (Instagram, Facebook, TikTok).
- Coordinate photoshoots and video content for outlets, products, and events.
- Maintain a content calendar and ensure consistency in brand visuals and messaging.
- Update website with timeline information.
- Liaise with influencers/KOLs for campaign collaborations; track deliverables and evaluate performance.
3. Partnerships & Promotions
- Support the planning and execution of loyalty programmes, voucher redemptions, and co-branded initiatives.
- Liaise with vendors, corporate partners, and tenants for campaign participation and activation.
4. Marketing Assets & Collateral
- Manage inventory of marketing materials and ensure timely distribution of POSM (posters, displays, signages, etc.).
- Work with designers and printers to develop campaign visuals and collaterals in line with brand standards and timelines.
5. Budgeting & Reporting
- Track campaign budgets and monitor actual expenditures.
- Assist in preparing marketing reports for monthly management meetings, including campaign performance, insights, and recommendations.
- Monitor redemption rates, engagement metrics, and campaign effectiveness to support continuous improvement.
- Provide administrative and reporting support for internal reviews and briefings.
6. Competitor Insights
- Monitor competitor activities and F&B trends to support campaign ideation and improve brand positioning.
7. Ad-Hoc Projects
- Support other projects and marketing initiatives as assigned by the Marketing Manager.
Requirements
- Diploma or Degree in Marketing, Business, or a related field.
- 2-4 years of relevant marketing experience preferred.
- Creative, resourceful, and proactive.
- Proficient in Microsoft Word, Excel, and PowerPoint; experience with Adobe software (e.g., Photoshop, Illustrator) is a plus.
- Good eye for design and detail; experience with Canva, CapCut, or similar tools is an advantage.
- Strong communication, coordination, and interpersonal skills to build rapport and collaborate effectively with colleagues and stakeholders.
- Proactive team player who can also work independently, take initiative, and manage time efficiently.
- Positive, energetic attitude with the ability to thrive in a fast-paced environment.
- Interest in food and food-related content.