Marketing

Tag Espresso Private Limited; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

TAG Espresso is a Singapore-based coffee brand seeking a creative, proactive marketing professional to own marketing activities including digital marketing, social media, brand building, KOL collaborations, retail marketing, events and customer acquisition.

You will develop and execute integrated marketing campaigns across Shopee, Lazada, TikTok Shop and Shopify, create engaging content, and drive awareness and sales.

Qualifications

• 2–5 years of experience in Marketing, Digital Marketing or Brand Marketing.
• Experience in F&B, coffee, FMCG, lifestyle or retail is highly preferred.
• Strong understanding of Instagram, TikTok and other social media platforms.

Responsibilities

• Develop and execute integrated online and offline marketing strategies.
• Plan monthly marketing calendars, campaigns and promotional activities.
• Develop creative marketing ideas to strengthen TAG Espresso's brand positioning.
• Manage Instagram, TikTok, Facebook and other relevant social media platforms.
• Plan and create engaging content, including short-form videos, Reels, photos and promotional content.
• Plan and execute online marketing campaigns to increase brand awareness, engagement and sales.
• Support marketing activities across Shopee, Lazada, TikTok Shop and Shopify.
• Develop marketing campaigns to increase customer traffic and sales at retail outlets.
• Identify and build relationships with suitable KOLs, influencers and content creators.
• Track online and offline marketing performance and prepare regular marketing reports.

Skills

Social media

Campaign management

Content creation

Brand marketing

KOL marketing

Analytics

Communication

Campaign planning

Commercial mindset

Tools

Shopify

Shopee

Lazada

TikTok Shop

Job description

About the role

TAG Espresso is seeking a creative, proactive and commercially minded Marketing professional to take ownership of overall marketing activities, including digital marketing, social media, brand building, KOL collaborations, retail marketing, events and customer acquisition.

Key responsibilities

• Develop and execute integrated online and offline marketing strategies
• Plan monthly marketing calendars, campaigns and promotional activities
• Develop creative marketing ideas to strengthen TAG Espresso's brand positioning
• Manage Instagram, TikTok, Facebook and other relevant social media platforms
• Plan and create engaging content, including short-form videos, Reels, photos and promotional content
• Plan and execute online marketing campaigns to increase brand awareness, engagement and sales
• Support marketing activities across Shopee, Lazada, TikTok Shop and Shopify
• Develop marketing campaigns to increase customer traffic and sales at retail outlets
• Identify and build relationships with suitable KOLs, influencers and content creators
• Track online and offline marketing performance and prepare regular marketing reports

About you

• 2-5 years of experience in Marketing, Digital Marketing, Brand Marketing or a related field
• Experience in F&B, coffee, FMCG, lifestyle or retail is highly preferred
• Strong understanding of Instagram, TikTok and other social media platforms
• Experience in KOL / Influencer Marketing and campaign management
• Strong creative sense and good attention to detail
• Excellent communication and execution skills
• Able to independently plan and execute marketing campaigns
• Strong commercial mindset with a focus on measurable results and sales growth
• Proactive, responsible and able to take ownership of projects

About us

TAG Espresso is a Singapore-based coffee brand with two retail outlets in Singapore, specialising in premium freeze-dried coffee and specialty coffee products, with a growing presence across both online and offline channels.