Senior Marketing Executive

TradeInt | Trade Intelligence Global; Singapore; In loco; SGD 48.000 - 61.000; Tempo pieno

Vantaggi offerti da questo lavoro

Dynamic work environment

Global exposure to markets and clients

Career advancement opportunities

Training and guidance from experienced

Descrizione del lavoro

Trade Intelligence Global Pte Ltd in Singapore seeks a senior digital marketer to drive paid search, paid social, SEO and AI-search visibility across markets. You will own end-to-end campaigns, optimize content, and coordinate with regional teams to improve lead quality and ROI. Fluency in English and Mandarin is required.

A base salary of SGD 4,300–5,500 monthly is offered, with growth opportunities.

Competenze

• 2+ years in marketing, ideally B2B, SaaS or data products.
• Strong hands-on ads expertise: built, managed and optimised search campaigns.
• Experience with Google Ads, LinkedIn Ads or Meta Ads, including retargeting and lead retargeting.
• Solid understanding of SEO, GEO, and AEO, including keyword research and technical optimization.
• Comfortable with basic HTML.
• Confident with Google Analytics and Google Search Console; data-driven decisions.
• Practical experience using AI tools for marketing, research and content creation.
• Strong organizational skills and ability to manage multiple activities.
• Proficiency in English and Mandarin is mandatory for client communication.

Mansioni

• Manage and optimise Google Ads end-to-end and campaigns on LinkedIn, Meta and other channels.
• Test new markets, languages and ad formats to improve lead quality and reduce CPL.
• Maintain marketing workflows, integrations, and troubleshoot API issues.
• Improve search rankings and visibility via SEO, GEO and AEO strategies.
• Run weekly content pipeline (articles, social posts, videos) using AI tools to boost efficiency.
• Support cold email campaigns and press releases.
• Track marketing performance, analyze results and recommend data-driven improvements.

Conoscenze

Paid advertising

SEO

Analytics

HTML basics

Bilingual English Mandarin

Strumenti

Google Ads platform

LinkedIn Ads platform

Meta Ads platform

Google Analytics

Google Search Console

Descrizione del lavoro

Trade Intelligence Global Pte Ltd is a Singapore-based global trade data and intelligence company founded in 2018. We provide Data-as-a-Service solutions that help businesses access global import-export records, identify potential buyers and suppliers, analyse market trends, and make better international trade decisions.

Our platform supports companies across different industries by helping them discover new business opportunities, understand supply chains, and expand into global markets with data-driven insights.

About The Role

You will own TradeInt's day-to-day digital growth engine: paid search and paid social, SEO and AI-search visibility (GEO/AEO), content distribution, and outbound email. This is a hands-on senior role. You run campaigns, make optimisation calls, and keep daily content production and posting on schedule.

You'll work across multiple country websites and languages, partnering with regional sales and marketing teams to improve results in each market.

What You'll Do

• Paid ads: Manage and optimise Google Ads end-to-end, and run campaigns on LinkedIn, Meta and other channels as needed.
• Testing: Test new markets, languages and ad formats to lower cost per lead and improve lead quality.
• Marketing Automation & API: Maintain automated marketing workflows, manage integrations, and troubleshoot basic API issues, including authentication and credential renewal.
• SEO, GEO and AEO: Improve our search rankings and visibility in AI search and answer engines through on-page, technical and content optimisation.
• Content: Run the weekly content pipeline (articles, social posts and short videos) from preparation to publishing, using AI tools to work efficiently.
• Outbound and PR: Support cold email campaigns and press releases.
• Reporting: Track marketing performance, analyse results, and recommend data-driven improvements.

Requirements

• 2+ years in marketing, ideally in B2B, SaaS or data products.
• Strong hands-on Ads expertise experience is essential: you have built, managed and optimised search campaigns.
• Working experience with Google Ads, LinkedIn Ads or Meta Ads, including retargeting and lead retargeting.
• Solid understanding of SEO, GEO, and AEO, including keyword research, technical optimisation, structured data, website code, and content optimisation., i.e., how content gets surfaced by AI search and answer engines.
• Comfortable with basic HTML.
• Confident with Google Analytics and Google Search Console; You make decisions from data.
• Practical experience using AI tools for marketing, research, content creation, and workflow efficiency.
• Strong organisational skills and ability to manage multiple marketing activities.
• Proficiency in both English and Mandarin is mandatory, as the role requires communication with English-speaking and Mandarin-speaking clients and companies

Nice-to-have

• Experience with Yandex Ads or ad platforms on AI platforms.
• Experience with Apollo or similar prospecting tools and cold email.
• Proven ability to identify trending topics and high-potential keywords from news, industry publications, or external websites and turn them into high-performing articles.
• Video content or YouTube channel experience.
• Knowledge of international trade, logistics or supply chain.

What We Offer

• A dynamic and collaborative work environment
• Direct exposure to global markets, clients, and business decision-makers
• Hands-on experience with B2B sales, Data-as-a-Service, and market intelligence solutions
• Training and guidance from an experienced team
• Opportunities for professional growth and career advancement
• Performance-based career progression
• Monthly base salary of SGD $4,300-$5,500 depending on experience, capability, and role fit.

Application Period

Due to ongoing business expansion and marketing growth, this position is open for long-term recruitment.

Note: Applicants who include a portfolio showcasing relevant marketing, content, campaign, or design work will be considered an advantage.