Marketing & Business Development Executive

ATT SYSTEMS (S'PORE) PTE LTD; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

ATT SYSTEMS (S'PORE) PTE LTD seeks an Executive, Marketing & Business Development to drive market development, product positioning and commercial growth across Singapore and regional markets. You will support go-to-market strategies, product launches and ecosystem development to create new business opportunities and strengthen the company’s market presence.

You will build a robust ecosystem with customers, technology partners and channel partners, while leading digital marketing, campaigns and

Qualifications

• Bachelor’s degree or diploma in business, marketing or a related field.
• At least 1 year of experience in marketing, business development or tech solutions.
• Strong problem-solving and results orientation.
• Solid commercial awareness, especially in B2B/tech markets.
• Proficient with CRM platforms and pipeline management.
• Experience using AI and digital tools for market research and content creation.

Responsibilities

• Develop and execute go-to-market plans for new products and markets.
• Build and grow an ecosystem of customers, partners and channel partners.
• Identify new business opportunities and regional growth areas.
• Drive product positioning, value propositions and marketing strategies.
• Lead digital marketing, campaigns and branding to raise visibility.
• Create strategic marketing content such as brochures and presentations.
• Analyze performance, pipeline trends and customer insights for decisions.
• Utilize CRM tools for pipeline visibility and engagement.
• Support key customer engagements and strategic accounts.
• Plan regional partnerships and collaborate with overseas offices on expansion.
• Coordinate product launches, exhibitions and market engagement activities.
• Leverage AI tools for research, content development and lead generation.

Skills

Go-to-market strategy

Market development

Partnership development

Strategic thinking

Presentation skills

Stakeholder management

Digital marketing

Travel readiness

Education

Degree in Business/Marketing/Communications

Tools

CRM platforms

AI tools for market intelligence

Job description

Role overview:

The Executive, Marketing & Business Development drives market development, product positioning and commercial growth across Singapore and regional markets. The role supports go-to-market strategies, product launches, strategic partnerships and ecosystem development to create new business opportunities and strengthen the company's market presence.

Key responsibilities:

• Develop and execute go-to-market plans for new products, solutions and target markets.
• Build and grow an ecosystem of customers, technology partners, channel partners and strategic partners.
• Identify new business opportunities, market segments and regional growth opportunities.
• Drive product positioning, value propositions and marketing strategies.
• Lead digital marketing, social media strategy, campaigns and corporate branding to strengthen market visibility.
• Develop strategic marketing content, including product brochures, solution materials, presentations and thought-leadership content.
• Analyse business performance, pipeline trends, market intelligence and customer insights to support management decisions.
• Drive effective use of CRM tools for business pipeline visibility, customer engagement and business opportunity management.
• Support key customer engagements, strategic accounts and business development initiatives.
• Develop regionalpartnerships and collaborate with overseas offices on market expansion.
• Plan and driveproduct launches, exhibitions, industry events and market engagementactivities.
• Leverage AI tools and automation for market research, content development, lead generation, customer engagement and marketing insights.
• Work closely with various stakeholders to translate business strategy into market opportunities.

Requirements:

• Degree in Business, Marketing, Communications or related discipline.
• At least 1 year of relevant experience in marketing, business development or technology solutions.
• Highly resourceful and results-oriented, with strong problem-solving skills and the ability to identify solutions.
• Highly resourceful and results-oriented, with strong problem-solving skills and the ability to identify creative solutions to meet business objectives.
• Strong commercial awareness, preferably in B2B or technology markets.
• Proficient in CRM platforms, business pipeline and opportunity management.
• Proficient in AIand digital tools for market intelligence, content development and productivity.
• Good understanding of digital marketing, social media, branding and go-to-market strategies.
• Strong communication, presentation, analytical and stakeholder management skills.
• Self-driven, commercially minded and able to work across different teams and regional markets.
• Able to travel occasionally based on business requirements.