Senior Marketing & Communications Lead - AI-Driven Growth

NUS Enterprise; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

NUSX, the entrepreneurial arm of the National University of Singapore, seeks an experienced marketer to elevate its programmes globally and co-create new propositions for the startup community. The role focuses on paid media, content development, events, and AI-driven marketing infrastructure to deliver measurable impact across regional and international markets.

The candidate will blend analytical rigor with creative storytelling, drive brand consistency, and lead initiatives that translate

Qualifications

• 8+ years in marketing, startup/tech experience preferred.
• Proven regional marketing campaign execution across channels.
• Experience planning and delivering events end-to-end.
• Familiarity with AI-driven marketing architectures and automation tools.

Responsibilities

• Oversee and execute paid media campaigns across regional/global channels, align with brand guidelines, analyse ROI.
• Create and adapt content for LinkedIn, newsletters, and community outreach to maximize engagement.
• Assist with high-impact events and partnerships to drive brand resonance and ecosystem growth.
• Build/maintain AI-driven marketing infrastructure to automate workflows and generate insights.
• Manage the marketing budget and optimise resource allocation for objectives.

Skills

Paid media campaigns

Content creation

Event management

AI marketing

Budget management

Analytical thinking

Clear communication

Education

Degree in Marketing or related field

Tools

Marketing automation tools

Analytics platforms

Job description

NUSX, the entrepreneurial arm of the National University of Singapore, seeks an experienced marketer to elevate its programmes globally and co-create new propositions for the startup community. The role focuses on paid media, content development, events, and AI-driven marketing infrastructure to deliver measurable impact across regional and international markets.

The candidate will blend analytical rigor with creative storytelling, drive brand consistency, and lead initiatives that translate