Senior MarCom Executive

Chinese Swimming Club; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Chinese Swimming Club is seeking a results-driven Marketing & Communications professional to lead strategy, campaigns, and content creation. You will plan and execute initiatives to boost brand visibility, member engagement, and revenue across digital and print channels.

You will manage social media, editorial planning for the club magazine, website content, and external communications, collaborating with internal teams and partners to ensure a consistent brand voice.

Qualifications

• A degree in Marketing, Communications, Business, or a related field is required.
• A minimum of 2–3 years of experience in a similar marketing or communications role.
• Solid understanding of digital marketing principles, including SEO, social media marketing, and CMS.
• Exceptional written and verbal communication skills, with ability to craft clear, concise, and compelling copy.
• A self-starter with strong time and people management skills; able to manage multiple projects and meet deadlines.
• Able to think creatively and outside the box to develop innovative campaigns.
• Ability to collaborate effectively with internal teams and external partners.
• Proven ability to adapt to a fast-paced environment and evolving market trends.

Responsibilities

• Develop and execute comprehensive marketing and communications strategies that align with business goals.
• Plan, implement, and evaluate the effectiveness of marketing campaigns, promotions, and initiatives to drive brand visibility, member engagement, and revenue.
• Conduct extensive research on market trends and consumer insights to inform strategy.
• Support the Head of Marketing & Communications in developing integrated strategies.
• Create engaging and compelling content for social media, websites, brochures, posters, banners, newsletters, and in-club signage.
• Oversee the editorial plan, production, and timely delivery of the Club's magazine, ensuring content quality and strong member engagement.
• Manage and maintain the club website, ensuring content is up to date, engaging, and aligned with the brand.
• Draft, edit, and review communication materials such as media releases, public relations plans, statements, speeches, and internal memos.

Skills

Marketing strategy

Campaign planning

Content creation

Social media management

Brand management

Copywriting

Project management

SEO

CMS

Education

Bachelor's degree in Marketing/Communications/Business

Tools

WordPress

Google Analytics

SEMrush

Job description

Main Duties

Marketing Strategy & Campaigns

• Develop and execute comprehensive marketing and communications strategies that align with business goals.

• Plan, implement, and evaluate the effectiveness of marketing campaigns, promotions, and initiatives to drive brand visibility, member engagement, and revenue.

• Conduct extensive research on market trends and consumer insights to inform strategy.

• Support the Head of of Marketing & Communications in developing integrated strategies.

Content Creation & Management

• Create engaging and compelling content for various channels, including social media, websites, brochures, posters, banners, newsletters, and in-club signage.

• Oversee the editorial plan, production, and timely delivery of the Club's magazine, ensuring content quality and strong member engagement.

• Manage and maintain the company website, ensuring content is up to date, engaging, and aligned with the brand.

• Draft, edit, and review communication materials such as media releases, public relations plans, statements, speeches, and internal memos.

Social Media & Digital

• Develop and execute social media strategies across platforms like Instagram, Facebook, and TikTok.

• Manage and optimize paid social media campaigns to maximize reach and ROI.

• Track and analyse key performance indicators (KPIs) to measure campaign effectiveness and identify areas for improvement.

Branding & Communications

• Ensure brand consistency across all marketing touchpoints, including digital channels, print materials, and in-club displays.

• Work closely with internal business units to provide strategic communications support that advances departmental objectives.

• Define and maintain the brand's unique voice, tone, and style guidelines. Ensure all messaging across the organization is consistent and aligned with the brand's core values.

• Conduct competitive analysis and market research to identify opportunities for brand growth, positioning, and differentiation. Use consumer insights to inform and evolve brand strategy.

• Monitor key brand performance indicators (KPIs), such as brand awareness, customer sentiment, and brand equity. Analyze data to measure the effectiveness of branding efforts and make data-driven decisions.

Requirements

• A degree in Marketing, Communications, Business, or a related field is required.

• A minimum of 2-3 years of experience in a similar marketing or communications role.

• Solid understanding of digital marketing principles, including search engine optimization (SEO), social media marketing, and content management systems (CMS).

• Exceptional written and verbal communication skills, with a proven ability to craft clear, concise, and compelling copy. You should possess meticulous attention to detail in writing and editing.

• A self-starter with strong time and people management skills. The ability to work independently, manage multiple projects simultaneously, and meet deadlines is crucial.

• Able to think creatively and "outside the box" to develop innovative marketing campaigns and solutions.

• Ability to collaborate effectively with internal teams and external partners

• Proven ability to adapt to a fast-paced environment and evolving market trends.