Senior Manager, Search & AI Discoverability

Singapore Management University; Singapore; On-site; SGD 120,000 - 200,000; Full time

Job summary

Singapore Management University is hiring for a senior role in Corporate Communications and Marketing to lead Search Everywhere strategy and optimize SMU's visibility across traditional SEO, AEO, GEO, and AI-driven discovery surfaces.

You will oversee technical SEO, entity optimization, and knowledge graph initiatives, while guiding agency partners and collaborating with content, analytics, and social teams to translate search data into actionable improvements.

Qualifications

• Bachelor's degree in Marketing, Communications, Information Systems, Computer Science, or related field.
• Professional certifications in SEO, digital analytics, or content strategy are advantageous.
• Traditional SEO experience (minimum 5 years) with proven institutional impact.

Responsibilities

• Own SMU's Search Everywhere strategy including traditional SEO, AEO, GEO, social search and emerging surfaces.
• Lead technical and strategic SEO to ensure crawlability, indexability, and core web vitals across SMU assets.
• Manage SMU's SEO agency: set KPIs, review deliverables, ensure brand alignment and feasibility.
• Advise on content structuring for maximum discoverability and integrate search intent into editorial planning.
• Define strategy for social search across TikTok, Instagram, LinkedIn, YouTube and monitor priority markets.
• Own search performance reporting and dashboards; present insights to senior stakeholders.
• Conduct quarterly audits on technical SEO health, content gaps, and AI visibility across priority programmes.

Skills

Traditional SEO

AEO/GEO

Agency management

Social search

Analytics

Cross-functional collaboration

Knowledge graph/entity

Education

Bachelor's degree or higher in Marketing/IS/CS

Professional certifications in SEO/analytics/content strategy

Tools

Google Search Console

Screaming Frog

SEMrush or Ahrefs

GA4

Job description

Singapore Management University is hiring for a senior role in Corporate Communications and Marketing to lead Search Everywhere strategy and optimize SMU's visibility across traditional SEO, AEO, GEO, and AI-driven discovery surfaces.

You will oversee technical SEO, entity optimization, and knowledge graph initiatives, while guiding agency partners and collaborating with content, analytics, and social teams to translate search data into actionable improvements.