Senior Manager, AI-Driven Search & Discoverability

hyperscal solutions pte. ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Singapore Management University is seeking a senior SEO lead to own the university's Search Everywhere strategy, spanning traditional SEO, AEO, GEO and AI-driven discoverability. You will oversee governance, content architecture, and cross‑functional collaboration with content, analytics, and social teams.

You will manage external SEO agencies, ensure brand‑aligned, technically feasible optimisations, and translate data into actionable improvements for priority markets and programs.

Qualifications

• Bachelor's degree or equivalent in Marketing, Communications, IS, CS or related field.

Responsibilities

• Develop and own SMU's Search Everywhere strategy across SEO, AEO, GEO and social discovery.

Skills

SEO Strategy

Agency Management

Analytics & Reporting

Cross-functional Collaboration

Content Architecture

Social Discoverability

AEO/GEO

Technical SEO

Education

Bachelor's degree in Marketing/Communications/IS/CS

Tools

Google Search Console

Screaming Frog

SEMrush

Ahrefs

GA4

Job description

Singapore Management University is seeking a senior SEO lead to own the university's Search Everywhere strategy, spanning traditional SEO, AEO, GEO and AI-driven discoverability. You will oversee governance, content architecture, and cross‑functional collaboration with content, analytics, and social teams.

You will manage external SEO agencies, ensure brand‑aligned, technically feasible optimisations, and translate data into actionable improvements for priority markets and programs.