Senior Manager, Labour Movement Communications & Strategy

National Trades Union Congress (NTUC); Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

National Trades Union Congress (NTUC) in Singapore seeks a senior communications strategist to champion the Labour Movement narrative and drive strategy-driven communications that advance NTUC's advocacy for workers.

You will conceptualise and execute integrated campaigns, coordinate red-teaming and leverage data insights to shape messages, while building employee advocacy across NTUC’s network. Strong writing, planning, and cross-team collaboration are essential.

Qualifications

• Degree in Communications, Marketing, Journalism, Public Policy, Social Sciences or related field.
• 5–7 years of experience for Manager or 8+ years for Senior Manager in communications strategy, integrated marketing communications, public affairs or related roles.
• Experience developing integrated communication strategies (audience segmentation, messaging architecture, channel strategy, content planning).

Responsibilities

• Conceptualise integrated communication strategies aligning with NTUC’s purpose, vision and priorities and identify audiences and channels.
• Coordinate red-teaming exercises to stress test narratives and develop counter-messaging and proactive comms plans.
• Develop and maintain employee advocacy programs and content hubs for campaigns and assets.

Skills

Integrated communications strategy

Public affairs

Crisis communications

Stakeholder management

Facilitation

Strong writing & storytelling

Education

Degree in Communications, Marketing, Journalism, Public Policy, Social Sciences

Tools

AI tools for research/sentiment analysis

Job description

National Trades Union Congress (NTUC) in Singapore seeks a senior communications strategist to champion the Labour Movement narrative and drive strategy-driven communications that advance NTUC's advocacy for workers.

You will conceptualise and execute integrated campaigns, coordinate red-teaming and leverage data insights to shape messages, while building employee advocacy across NTUC’s network. Strong writing, planning, and cross-team collaboration are essential.