Senior Manager, Brand Design & Creative

DayOne; Singapore; On-site; SGD 150,000 - 230,000; Full time

Job summary

DayOne Data Centers is seeking a senior creative owner to define and maintain DayOne’s look and feel across markets and touchpoints. The role oversees visual quality and creative direction across graphic, digital, events, video, photography and physical brand environments.

The successful candidate will own DayOne’s visual expression, guide identity standards, and lead agencies, designers and production partners to ensure consistent global branding while adapting to local markets.

Qualifications

• 8–12 years in brand design, visual identity or creative direction.
• Outstanding portfolio across multiple media.
• Video and photography direction experience is essential.
• International or multi-market experience preferred.

Responsibilities

• Own DayOne’s visual expression across corporate design, digital, social, presentations, events and environmental applications.
• Set creative direction and approve major visual deliverables; raise the standard rather than merely check templates.
• Act as brand guardian for logo, typography, colour, imagery, layout and consistent application.
• Evolve and maintain identity standards, templates, toolkits and approved asset libraries.
• Direct video, motion and photography from concept and visual treatment through shoot and final review.
• Lead event creative across booths, stages, screens, signage, collateral and digital extensions.
• Shape physical brand experience at campuses, including visitor centers, briefing spaces, reception, brand walls, wayfinding and storytelling installations.
• Guide website and digital brand expression with digital, content and external partners.
• Brief and manage agencies, designers, photographers, videographers and production partners.
• Help regional teams adapt locally without diluting global standards.

Skills

Brand design

Creative direction

Visual identity

Video direction

Photography direction

Multi-market experience

Job description

About DayOne Data Centers

DayOne Data Centers is a Singapore‑headquartered global digital infrastructure platform that develops and operates next‑generation data centers across Asia Pacific and Europe. Trusted by leading hyperscalers and businesses, the company engineers, builds, and operates high‑capacity, AI‑ready campuses with speed, scale, and reliability.

DayOne's data centers are located across key markets, including Singapore, Johor (Malaysia), Batam (Indonesia), Greater Bangkok, Hong Kong SAR, Tokyo, and beyond.

DayOne is a data center pioneer that develops and operates next‑gen digital infrastructure for industry leaders who demand reliable, cost‑effective and quickly scalable solutions. Our cutting‑edge facilities empower hyperscalers and large enterprises to achieve rapid deployment and enhance connectivity, driving transformative engagement and innovation as we shape the future of industries.

Headquartered in Singapore, DayOne’s leadership team draws on over two decades of industry experience and a track record of building Asia’s largest data center business. With DayOne, they have created the SIJORI (Singapore, Johor, and Riau Islands) market as a global data center hub. As demand for strategically located and customized data centers rises, DayOne's entrepreneurial spirit, customer‑first strategy, deep local partnerships, and agile executional capabilities uniquely position us to power the growth ambitions of leading hyperscalers and large enterprises around the world.

About the role

The senior creative owner for how DayOne looks and feels across markets and touchpoints. This role owns visual quality and creative direction across graphic, digital, events, video, photography and physical brand environments.

Responsibilities

• Own DayOne’s visual expression across corporate design, digital, social, presentations, events and environmental applications.
• Set creative direction and approve major visual deliverables; raise the standard rather than merely check templates.
• Act as brand guardian for logo, typography, colour, imagery, layout and consistent application.
• Evolve and maintain identity standards, templates, toolkits and approved asset libraries.
• Direct video, motion and photography from concept and visual treatment through shoot and final review.
• Lead event creative across booths, stages, screens, signage, collateral and digital extensions.
• Shape physical brand experience at campuses, including visitor centers, briefing spaces, reception, brand walls, wayfinding and storytelling installations.
• Guide website and digital brand expression with digital, content and external partners.
• Brief and manage agencies, designers, photographers, videographers and production partners.
• Help regional teams adapt locally without diluting global standards.

Qualifications

• 8–12 years in brand design, visual identity or creative direction.
• Outstanding portfolio across multiple media.
• Strong creative direction and precise feedback to designers and agencies.
• Video and photography direction is essential.
• Experience across digital and experiential environments; physical‑space exposure is valuable.
• Able to move from concept to detail and identify weak or incorrect execution.
• International or multi‑market experience preferred.

Equal Opportunity

DayOne is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.