Senior Manager, Digital Development & Data Engineering - Asia Pacific excluding Greater China & Mongolia (APACx)

HILTON INTERNATIONAL ASIA PACIFIC PTE LTD; Singapore; On-site; SGD 150,000 - 210,000; Full time

Job summary

Hilton Technology in Singapore is seeking a regional leader to shape and scale APACx's connected digital ecosystem across web, mobile, WhatsApp, LINE, and AI channels. You will own the integrated technology and capability roadmap for the APACx portfolio, translating regional priorities into roadmaps and driving adoption, value, and customer outcomes.

Collaborate with Commercial, Loyalty, Product, Marketing, Analytics, and external partners to deliver AI-enabled experiences, data governance,

Responsibilities

• Shape the APACx digital ecosystem and growth agenda
• Drive digital growth across web, mobile, regional channels, and partnerships to boost acquisition, conversion, revenue, and satisfaction
• Connect customer-facing channels, customer data, loyalty, AI, partnerships, and processes into a scalable APACx ecosystem
• Translate regional priorities into clear product, data, technology, and delivery roadmaps aligned with enterprise capabilities
• Own the integrated technology and capability roadmap for the APACx portfolio, including prioritisation, architecture, dependencies, and readiness, with business alignment
• Evolve customer engagement, MarTech, and data capabilities
• Evolve regional engagement channels (WhatsApp, LINE, AI platforms) into Hilton journeys with data, consent, and personalization
• Shape and drive technology components of APACx MarTech and customer data strategy with multiple stakeholders
• Define and improve regional data-integration patterns, instrumentation, pipelines, data models, quality controls, and activation across analytics, personalization, and AI
• Use data, analytics, and experimentation to identify friction, validate opportunities, and guide investment decisions
• Lead localisation, experimentation, and regional innovation
• Champion localisation and customization across digital products and journeys to meet APACx market expectations
• Establish repeatable experimentation and optimization practices turning regional insights into measurable outcomes
• Partner with Commercial, Loyalty, Product, Marketing, Analytics, and external partners to develop tech-enabled growth initiatives and ecosystem integrations
• Develop build, buy, or partner recommendations considering delivery risk, total cost of ownership, scalability, and long-term supportability
• Advance AI adoption and technology leadership
• Lead AI-driven transformation across product, engineering, analytics, and business functions with reusable capabilities, governance, and adoption practices
• Apply generative and agentic AI across discovery, planning, development, testing, analytics, documentation, and multi-step workflows with human judgement
• Provide hands-on technical and architectural leadership for strategic initiatives ensuring scalable, secure, maintainable, observable solutions
• Embed privacy-by-design, responsible AI, consent and preference management, data residency, security review, and third-party risk into customer data, messaging, personalization, and AI initiatives
• Build and develop engineering-focused capabilities, supported by analytics, to increase APACx autonomy and delivery capacity
• Operate reliable and sustainable digital capabilities
• Establish production-readiness, observability, release, incident-management, problem-management, and support practices for APACx digital capabilities with global partners

Job description

Hilton Technology is a global platform-led organisation driving the company's digital transformation across web, mobile, regional customer engagement channels, data, and emerging AI-enabled experiences. In Asia Pacific excluding Greater China & Mongolia (APACx), we focus on localisation, experimentation, customer data, partnerships, and AI-first ways of working to accelerate growth and meet the distinct needs of our markets.

HOW YOU WILL MAKE AN IMPACT

You will shape, coordinate, and scale APACx's connected digital ecosystem across web, mobile, WhatsApp, LINE, future AI channels, MarTech, customer data, loyalty, and regional partnerships. This is a multidisciplinary regional leadership role spanning digital product, engineering, data, customer engagement technology, and AI-enabled transformation, rather than a narrowly defined software-development position. Serving as a key bridge between APACx and global teams, you will combine product judgement, technical leadership, data fluency, and commercial awareness to improve customer engagement, direct-channel adoption, conversion, revenue, and operating effectiveness.

What your day-to-day will be like:

• Shape the APACx digital ecosystem and growth agenda
• Drive digital growth initiatives across web, mobile, regional engagement channels, and partnerships, with a focus on customer acquisition, direct-channel adoption, conversion, revenue, and customer satisfaction
• Connect customer-facing channels, customer data, loyalty, AI capabilities, partnerships, and operating processes into a scalable APACx digital ecosystem
• Translate regional business priorities and market insights into clear product, data, technology, and delivery roadmaps aligned with enterprise capabilities
• Own the integrated technology and capability roadmap for the assigned APACx portfolio, including technical prioritisation, architecture recommendations, dependency management, and readiness decisions, while partnering with business and product owners on commercial priorities and customer outcomes
• Evolve customer engagement, MarTech, and data capabilities
• Evolve regional engagement channels, including WhatsApp, LINE, and emerging AI-enabled platforms, with integration into Hilton digital journeys, customer data, consent, and personalisation capabilities
• Shape and drive the technology components of APACx MarTech and customer data strategy, in partnership with Commercial, Marketing, Loyalty, Analytics, and global platform owners, including customer data platforms, audience segmentation, personalisation, marketing technology integrations, and measurement
• Define and improve regional data-integration patterns, instrumentation, pipelines, data models, quality controls, lineage, and activation capabilities that make customer and journey data trusted, measurable, and usable across analytics, personalisation, and AI use cases
• Use data, analytics, and experimentation to identify customer friction, validate opportunities, evaluate outcomes, and guide investment decisions
• Lead localisation, experimentation, and regional innovation
• Champion localisation and customisation across digital products and customer journeys to meet the expectations of diverse APACx markets
• Establish repeatable experimentation and optimisation practices that turn regional insights into measurable customer and commercial outcomes
• Partner with Commercial, Loyalty, Product, Marketing, Analytics, and external partners to develop technology-enabled growth initiatives and regional ecosystem integrations
• Develop build, buy, or partner recommendations, considering delivery risk, total cost of ownership, scalability, and long-term supportability
• Advance AI adoption and technology leadership
• Lead AI-driven transformation across product, engineering, analytics, and business functions through reusable capabilities, practical operating models, governance, and adoption practices
• Apply generative and agentic AI across discovery, planning, development, testing, analytics, documentation, and multi-step delivery workflows, with appropriate human judgement and enterprise guardrails
• Provide hands-on technical and architectural leadership for strategic initiatives, ensuring solutions are scalable, secure, maintainable, observable, and aligned with enterprise platforms and standards
• Embed privacy-by-design, responsible AI, consent and preference management, data residency, security review, and third-party risk considerations into customer data, messaging, personalisation, and AI initiatives
• Build and develop engineering-focused capabilities, supported by analytics expertise, to increase APACx autonomy, delivery effectiveness, and long-term organisational capacity
• Operate reliable and sustainable digital capabilities
• Establish production-readiness, observability, release, incident-management, problem-management, and support practices for APACx digital capabilities, working with global platform, Security, Infrastructure, and Engineeri