Senior Manager (Course & Interest Group Development)

People's Association (PA); Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

The Senior Manager at People’s Association (PA) leads strategic management of course portfolios, engaging partners, analyzing industry trends, and implementing guidelines to uphold high professional standards for trainers and private operators. The role coordinates with inter-agency and divisional projects to ensure smooth delivery.

Responsibilities include course development and curation, partner engagement, branding and marketing, and cross-functional collaboration to promote national

Qualifications

• Minimum 3 years of working experience in programme development or related fields.
• Experience driving community-focused initiatives and stakeholder engagement.
• Strong communication, planning and coordination abilities.

Responsibilities

• Lead course development and curation, engaging partners and networks to raise standards.
• Manage relationships with Trainers/Private Operators and industry partners.
• Support inter-agency projects and cross-functional teams to promote courses.
• Drive marketing and communications to raise course visibility and participation.

Skills

Project management

Event management

Communication

Stakeholder engagement

Organizational skills

Job description

[What the role is]

Leads the strategic management of course portfolios through partner engagement, industry trend analysis, and implementation of guidelines to maintain professional standards for trainers and operato

[What you will be working on]

The Senior Manager directly reports to the Assistant Director for planning and development of courses. He/ She will also assist and support in the day-to-day course development work and various inter-agency and divisional projects by providing functional and operational support to facilitate smooth delivery.

Course Development & Curation

Manage the allocated portfolio & actively reach out to new partners, engage new/existing partners/networks, study industry and market trends/practices and practices to recommend new course guidelines and implement the course guidelines and practices to achieve professional and high quality standards in the management of Trainers/Private Operators.

Course curation with Trainers/Private Operators and partners to develop new courses and programmes & repackage existing courses at the CCs/RCs/RNs/NCs, and assist the team to develop, promote and implement national level initiatives and programmes to reach out to the hard-to-reach target segments. Identify and prioritise key stakeholders including community partners, PA trainers, private operators and corporate organisations based on their impact on course development objectives.

Engageandmaintainrelationshipswith industry partners andvolunteer members ofadvisory panel ofallocatedportfolio touphold and enhance thequality standards of courses andcompetency ofTrainers/Private Operators.

Support division's efforts ininitiativestoreview and enhance existing processes and policies, streamline workflows, and implement best practices that align withorganisationalobjectives.

Participate in transformation projects to improve operational processes and increase course participation rates.

Support inter-agency/division projects that enhance community programming and resident engagement. This includes participating in cross-functional project teams, sharing resources and expertise, coordinating programme delivery with multiple stakeholders, and ensuring alignment with broader organisational and government objectives.

Partnership & Engagement

Develop,cultivateandmaintainrelationships with key partners,stakeholdersand industry leaders. Proactivelyidentifyopportunities to strengthen existing partnerships and expand theorganisation'snetworkfor community engagement. Invite valued partners and key opinion leaders to organizational events and community seminars.

Engage with opinion leaders and industry experts tofacilitatetimelyfeedback gatheringoncurrent trends and topics.

Activelyseekand onboard new partners to expand theorganisation'snetwork andcapabilities.

Build and maintain regular communication with stakeholders to understand their capabilities, interests and challenges. Foster collaboration and alignment to ensure stakeholder buy-in for course initiatives.

Engagekey opinion leaders, leverage on social mediaandotherpublicity channelsto promote the courses to residents.

Support in variousinter-agency/divisionprojects and high point events to promote andshowcasecourses and interest groups.

Marketing and Communications

Drive brand positioning and marketing campaigns across multiple channels, ensuring consistent brand identity and messaging through various publicity materials inclusive of EDMs, posters, digital assets.

Oversee the development of marketing collateral, ensuring consistency in brand voice, visual identity and messaging across all touchpoints

Establishes and maintains partnerships with Key Opinion Leaders (KOLs) and community influencers across various platforms to amplify PA course promotion through coordinated content creation, endorsements, and campaigns that enhance course visibility and credibility.

Analyse market trends, competitor activities, and customer insights to inform strategic decisions and optimise marketing initiatives

Manage marketing budget and resources effectively, ensuring optimal allocation and ROI across various marketing initiatives

Other ad-hoc duties not covered under main responsibilities and duties.

Perform other duties as and when assigned by senior officers

[What we are looking for]

• Self-driven, resourceful and passionate about meeting and working with people
• Strong organizational and communication skills and demonstrate experience in project and/or event management
• Minimum 3 years of working experience, preferably in driving programmes for targeted segments (eg, working professionals, minorities, young families, seniors) or developing and managing courses
• Willing to work on some weekends and weeknights