Senior Manager/Assistant Director

Government Technology Agency (GovTech); Singapore; On-site; SGD 100,000 - 140,000; Full time

Job summary

National Library Board (NLB) in Singapore seeks a seasoned corporate communications lead to drive integrated communications for programmes and events. You will shape messaging, oversee media relations, and coordinate with leadership to ensure clear, consistent narratives across all channels.

The role emphasizes strategic thinking, strong writing, and the ability to manage multiple priorities under tight deadlines in a fast-paced public-service environment.

Qualifications

• 6+ years in corporate/marketing communications with strategy experience.
• Experience leading team or supervisory role is a plus.
• Strong English writing, editing and storytelling capabilities.

Responsibilities

• Lead development and execution of integrated strategic communications plans for NLB programmes and events.
• Advise senior management on communications strategy and ensure consistent messaging across touchpoints.
• Drive proactive media engagement and manage media relations campaigns and queries.
• Manage external partners, agencies and vendors to deliver communications outcomes.

Skills

Media relations

Strategic communications

Writing & storytelling

Project management

Job description

What the role is

The National Library Board (NLB) nurtures Readers for Life, Learning Communities and a Knowledgeable Nation by promoting reading, learning and history through our network of 28 libraries across Singapore, the National Library and the National Archives of Singapore. At NLB, you can look forward to a flexible, hybrid work environment with rewarding, impactful deliverables that improve the lives of the community. With caring colleagues, you will be in an ideal environment for professional development, innovation and impact.

We can offer you:

• A chance to Impact the Community, bridge gaps and empower everyone with the opportunity for learning and discovery.
• An opportunity to Innovate and Push Boundaries. We value ideas, curiosity and a passion for innovation to transform our libraries and archives.
• An organisation that Cares for your Growth and Wellbeing through investment in staff development and wellbeing in a supportive and collaborative environment.

What you will be working on

• Lead the development and execution of integrated strategic communications plans for NLB programmes, events, and institutional announcements, including corporate storytelling, key message development, and preparation of media materials that align with NLB's strategic priorities
• Advise senior management on communications strategy and ensure consistent positioning across all communications touchpoints
• Spearhead proactive media engagement and publicity campaigns, including strategic media pitching, cultivating relationships with key journalists and editors, and overseeing media interview facilitation and responses to media queries
• Manage relationships with external partners, agencies and vendors to deliver communications outcomes effectively

What we are looking for

• At least 6 years of experience in corporate communications, marketing communications, with a demonstrated track record in strategic communications planning and execution
• Prior experience in a supervisory or team lead capacity would be an advantage
• Strong expertise in media relations, integrated marcomms campaigns, and digital content strategy
• Strong command of English with good writing, editing and storytelling skills, with the ability to translate complex ideas into clear and compelling narratives for diverse audiences
• Strategic thinker with strong analytical and creative abilities
• Able to manage multiple priorities and work effectively under tight deadlines
• Highly driven and thrives in a fast-paced, challenging environment

The successful candidate will be appointed on a 2-year contract in the first instance.

http://jobs.careers.gov.sg The Singapore Public Service plays a key role in the economic growth, progress and stability of Singapore by formulating and implementing government policies, as well as providing key public services. Whether you are a fresh graduate joining the workforce or an experienced professional, the Singapore Public Service offers a great variety of job opportunities for you. The work in the Public Service can be broadly categorised into the following sectors: Economic, Social, Security & External Relations, and Administration & Corporate Development. Be part of the team that shapes the future of Singapore. Log on and take your first step towards a career that matters!