Senior Manager/Assistant Director

NLB Singapore; Singapore; Hybrid; SGD 90,000 - 130,000; Full time

Job summary

National Library Board (NLB) Singapore is seeking a senior communications professional to lead strategic communications across programmes, events and institutional announcements. You will shape messages and ensure consistent positioning across channels.

You will drive media engagement, partner with internal teams and external agencies, and mentor a small team. The role is a 2-year contract with hybrid work and a focus on community impact.

Qualifications

• At least 6 years in corporate or marketing communications with track record in strategic planning and execution.
• Experience leading a team is advantageous.
• Strong media relations, integrated campaigns, and digital content strategy expertise.
• Excellent command of English; ability to translate complex ideas into clear narratives.
• Strategic, analytical, and creative; able to handle multiple priorities under tight deadlines.

Responsibilities

• Lead development and execution of integrated strategic communications plans for NLB programmes and events.
• Advise senior management on communications strategy and ensure consistent messaging.
• Spearfhead media engagement and manage media responses.
• Manage relationships with external partners, agencies and vendors.

Skills

Corporate comms

Marketing comms

Strategic planning

Media relations

Marcomms campaigns

Digital content

Storytelling

Analytical thinker

Team leadership

Supervisory experience

Job description

What the role is

The National Library Board (NLB) nurtures Readers for Life, Learning Communities and a Knowledgeable Nation by promoting reading, learning and history through our network of 28 libraries across Singapore, the National Library and the National Archives of Singapore.

What the role is

The National Library Board (NLB) nurtures Readers for Life, Learning Communities and a Knowledgeable Nation by promoting reading, learning and history through our network of 28 libraries across Singapore, the National Library and the National Archives of Singapore.

At NLB, you can look forward to a flexible, hybrid work environment with rewarding, impactful deliverables that improve the lives of the community. With caring colleagues, you will be in an ideal environment for professional development, innovation and impact.

We can offer you:

• A chance to Impact the Community, bridge gaps and empower everyone with the opportunity for learning and discovery.
• An opportunity to Innovate and Push Boundaries. We value ideas, curiosity and a passion for innovation to transform our libraries and archives.
• An organisation that Cares for your Growth and Wellbeing through investment in staff development and wellbeing in a supportive and collaborative environment.

What you will be working on

• Lead the development and execution of integrated strategic communications plans for NLB programmes, events, and institutional announcements, including corporate storytelling, key message development, and preparation of media materials that align with NLB's strategic priorities
• Advise senior management on communications strategy and ensure consistent positioning across all communications touchpoints
• Spearhead proactive media engagement and publicity campaigns, including strategic media pitching, cultivating relationships with key journalists and editors, and overseeing media interview facilitation and responses to media queries
• Manage relationships with external partners, agencies and vendors to deliver communications outcomes effectively

What we are looking for

• At least 6 years of experience in corporate communications, marketing communications, with a demonstrated track record in strategic communications planning and execution
• Prior experience in a supervisory or team lead capacity would be an advantage
• Strong expertise in media relations, integrated marcomms campaigns, and digital content strategy
• Strong command of English with good writing, editing and storytelling skills, with the ability to translate complex ideas into clear and compelling narratives for diverse audiences
• Strategic thinker with strong analytical and creative abilities
• Able to manage multiple priorities and work effectively under tight deadlines
• Highly driven and thrives in a fast-paced, challenging environment

The successful candidate will be appointed on a 2-year contract in the first instance.