Senior Manager/Assistant Director

Public Service Division; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

The National Library Board (NLB) in Singapore is seeking a senior corporate communications professional to lead integrated strategic communications for programmes, events, and institutional announcements.

You will advise senior management, drive media relations, and oversee campaigns while managing external partners. This is a 2-year contract in a fast-paced, mission-driven environment that values innovation and collaboration.

Qualifications

• At least 6 years in corporate/marketing communications with proven strategic planning.
• Experience in a supervisory or team-lead capacity is an advantage.
• Strong media relations and integrated marcomms campaigns.
• Excellent English writing and storytelling skills for diverse audiences.

Responsibilities

• Lead the development and execution of integrated strategic communications plans for NLB programmes, events, and institutional announcements, including corporate storytelling, key message development, and preparation of media materials that align with NLB’s strategic priorities
• Advise senior management on communications strategy and ensure consistent positioning across all communications touchpoints
• Spearhead proactive media engagement and publicity campaigns, including strategic media pitching, cultivating relationships with key journalists and editors, and overseeing media interview facilitation and responses to media queries
• Manage relationships with external partners, agencies and vendors to deliver communications outcomes effectively

Skills

Corporate communications

Strategic planning

Media relations

Digital content strategy

Editing/writing

Storytelling

Team leadership

Deadline management

English proficiency

Job description

[What the role is]

The National Library Board (NLB) nurtures Readers for Life, Learning Communities and a Knowledgeable Nation by promoting reading, learning and history through our network of 28 libraries across Singapore, the National Library and the National Archives of Singapore.

At NLB, you can look forward to a flexible, hybrid work environment with rewarding, impactful deliverables that improve the lives of the community. With caring colleagues, you will be in an ideal environment for professional development, innovation and impact.

We can offer you:

• A chance to Impact the Community, bridge gaps and empower everyone with the opportunity for learning and discovery.
• An opportunity to Innovate and Push Boundaries. We value ideas, curiosity and a passion for innovation to transform our libraries and archives.
• An organisation that Cares for your Growth and Wellbeing through investment in staff development and wellbeing in a supportive and collaborative environment.

[What you will be working on]

The job holder will support NLB’s Corporate Communications Division in the following areas:

• Lead the development and execution of integrated strategic communications plans for NLB programmes, events, and institutional announcements, including corporate storytelling, key message development, and preparation of media materials that align with NLB’s strategic priorities
• Advise senior management on communications strategy and ensure consistent positioning across all communications touchpoints
• Spearhead proactive media engagement and publicity campaigns, including strategic media pitching, cultivating relationships with key journalists and editors, and overseeing media interview facilitation and responses to media queries
• Manage relationships with external partners, agencies and vendors to deliver communications outcomes effectively

[What we are looking for]

• At least 6 years of experience in corporate communications, marketing communications, with a demonstrated track record in strategic communications planning and execution
• Prior experience in a supervisory or team lead capacity would be an advantage
• Strong expertise in media relations, integrated marcomms campaigns, and digital content strategy
• Strong command of English with good writing, editing and storytelling skills, with the ability to translate complex ideas into clear and compelling narratives for diverse audiences
• Strategic thinker with strong analytical and creative abilities
• Able to manage multiple priorities and work effectively under tight deadlines
• Highly driven and thrives in a fast-paced, challenging environment

The successful candidate will be appointed on a 2-year contract in the first instance.