SEO Strategy & Performance Lead

OOM PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

OOM PTE. LTD. is seeking an SEO specialist to drive strategy and execution across on‑site, content and off‑page initiatives in Singapore. You will research keywords, map search intent, optimise pages, and align with business priorities to boost visibility.

You will manage the monthly content calendar, brief content teams, and ensure content is aligned with intent and structure. Collaboration with Marketing, Development and Design is essential.

Qualifications

• Diploma or Degree in Marketing, Communications, Digital Marketing, Business or a related field.
• 1–3 years of hands‑on SEO experience, either in‑house or within an agency.
• Good understanding of on‑page, technical, off‑page and local SEO fundamentals.
• Experience with keyword research, content optimisation, website audits, link building and SEO reporting.
• Experience using GA4, Google Search Console and at least one SEO platform such as Ahrefs, SEMrush, Screaming Frog, SE Ranking or similar.
• Familiarity with content marketing and SEO content calendars.
• Working knowledge of WordPress or a similar CMS.
• Basic understanding of HTML and CSS, with the ability to communicate technical requirements to developers.
• Good analytical, written communication and organisational skills.
• Able to work independently while collaborating effectively across teams.
• Proactive, detail‑oriented and comfortable managing multiple priorities.
• Curious about AI-powered search and willing to test, learn and adapt.

Responsibilities

• Conduct keyword research and competitor analysis.
• Identify opportunities to improve pages and create new pages based on demand.
• Optimise titles, descriptions, headings, URLs, site architecture and internal linking.
• Monitor SEO performance and suggest improvements based on data.
• Manage the monthly SEO content calendar.
• Prepare SEO briefs, content outlines and recommendations for blogs, service pages and landing pages.
• Review content for search intent, topical coverage, accuracy, structure and internal linking.
• Use approved AI tools to support SEO research, content development and optimisation.
• Support GEO initiatives to improve content structure and visibility across AI-powered search experiences.
• Stay updated on AI-powered search developments and opportunities for OOm.
• Work with Marketing, Content, Design, SEO and Web Development teams to execute initiatives.

Skills

SEO Fundamentals

GA4 & GSC

Content Marketing

WordPress

HTML & CSS basics

Data Analysis

Education

Diploma or Degree in Marketing, Communications, Digital Marketing, Business or a related field

Tools

Ahrefs

SEMrush

Screaming Frog

SE Ranking

Google Analytics 4

WordPress

Job description

OOM PTE. LTD. is seeking an SEO specialist to drive strategy and execution across on‑site, content and off‑page initiatives in Singapore. You will research keywords, map search intent, optimise pages, and align with business priorities to boost visibility.

You will manage the monthly content calendar, brief content teams, and ensure content is aligned with intent and structure. Collaboration with Marketing, Development and Design is essential.