Senior Integrated Marketing Manager

gateway search; Singapore; On-site; SGD 150,000 - 190,000; Full time

Job summary

gateway search is seeking a Senior Integrated Marketing Manager to be based in Singapore. The role leads end-to-end multi-channel campaigns across brand, social, PR, content, and paid media, aligning with regional and global stakeholders to deliver impactful results.

The candidate will translate business objectives into strategic marketing plans, manage budgets, and drive performance insights while mentoring junior team members for future leadership growth in a regulated fintech environment.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or related discipline.
• Solid experience in integrated or cross-channel marketing, ideally within fintech, Web3, consumer internet, or international consumer brands.
• Proven track record of planning and directing multi-channel campaigns that achieved measurable business outcomes.
• Strong stakeholder management skills with experience coordinating across brand, social, PR, content, and design functions.
• Experience in regulated or compliance-sensitive industries is an advantage.
• Strong analytical skills with marketing performance data.
• Excellent communication and presentation skills; regional language proficiency is a plus.
• Prior experience mentoring or managing junior team members preferred.

Responsibilities

• Own the end-to-end integrated marketing strategy, bringing together brand, social, PR, content, and paid channels into one coherent campaign plan.
• Plan and direct cross-channel campaigns from concept through execution, ensuring consistent messaging and timing across all touchpoints.
• Partner with Brand Operations, Social Media, PR, and Brand Design & Content teams to align strategy and ensure timely, high-quality delivery.
• Translate business and commercial objectives into marketing strategy and campaign direction.
• Manage marketing budgets and campaign performance, ensuring efficient allocation of spend across channels.
• Track and analyze campaign performance across channels, translating data into actionable insights and strategy refinements.
• Coordinate with regional and global marketing stakeholders to ensure alignment of campaigns across markets.
• Ensure marketing communications comply with relevant financial marketing regulations and brand guidelines.
• Lead, coach, and develop junior marketing team members, with growth into managing a regional or global marketing function over time.
• Represent the marketing function in cross-functional and leadership forums.

Skills

Integrated marketing

Stakeholder management

Analytics

Campaign planning

Communication

Mentoring

Education

Bachelor's degree in Marketing, Business, Communications or related

Job description

Our client is a well-established global fintech company with a growing presence across Asia Pacific, Europe, and the Middle East. As part of their brand and marketing expansion, they are looking for a Senior Integrated Marketing Manager to be based in Singapore. This role is part of a select group of senior marketing positions structured as a leadership pipeline, with the opportunity to progress into regional or global team management.

RESPONSIBILITIES

• Own the end-to-end integrated marketing strategy, bringing together brand, social, PR, content, and paid channels into one coherent campaign plan
• Plan and direct cross-channel campaigns from concept through execution, ensuring consistent messaging and timing across all touchpoints
• Partner closely with Brand Operations, Social Media, PR, and Brand Design & Content teams to align strategy and ensure timely, high-quality delivery
• Translate business and commercial objectives into marketing strategy and campaign direction
• Manage marketing budgets and campaign performance, ensuring efficient allocation of spend across channels
• Track and analyze campaign performance across channels, translating data into actionable insights and strategy refinements
• Coordinate with regional and global marketing stakeholders to ensure alignment of campaigns across markets
• Ensure marketing communications comply with relevant financial marketing regulations and brand guidelines
• Lead, coach, and develop junior marketing team members, with growth into managing a regional or global marketing function over time
• Represent the marketing function in cross-functional and leadership forums

REQUIREMENTS

• Bachelor's Degree in Marketing, Business, Communications, or a related discipline
• Solid experience in integrated or cross-channel marketing, ideally within fintech, Web3, consumer internet, or international consumer brands
• Proven track record of planning and directing multi-channel campaigns that achieved measurable business outcomes
• Strong stakeholder management skills, with experience coordinating across brand, social, PR, content, and design functions
• Experience working within regulated or compliance-sensitive industries is an advantage
• Strong analytical skills, with experience using marketing performance data to inform strategy
• Excellent communication and presentation skills; regional language proficiency is a plus
• Prior experience mentoring or managing junior team members preferred