Senior Global Paid Ads Strategist

VeSync; Singapore; On-site; SGD 50,000 - 75,000; Full time

Benefits offered by this job

Onboarding training in Shenzhen

Job summary

VeSync is seeking a paid advertising specialist to own and optimize campaigns across Google, Meta, TikTok, and other global platforms, steering budgets and creative assets to drive performance.

The ideal candidate has 2+ years in ecommerce advertising, a data-driven mindset, and comfort collaborating with teams in China, the U.S. and EU to improve ROI and scale campaigns. Onboarding training in Shenzhen, China for 2–3 weeks may be required.

Qualifications

• Bachelor’s degree in marketing, advertising, business, or related field.
• At least 2 years of paid advertising experience with Google Ads, Meta Ads and TikTok Ads.
• Familiar with major campaign types and ecommerce platform usage.
• Able to identify key metrics for paid media success, including ROI.
• Ability to track KPIs and develop data-driven campaign strategies.
• Comfortable working with international teams (China, US, EU).
• Experience managing campaigns for North America and Europe is a plus.

Responsibilities

• Manage the company's ad campaigns on global platforms (Google, Meta, TikTok, etc.).
• Develop advertising strategies and plans, allocate budgets, and optimize pacing.
• Generate ad creatives and copy with the Creative Team for high-performing assets.
• Monitor campaign performance, analyze data insights, and optimize underperforming strategies.
• Collaborate with marketing and sales operations; adjust strategies based on product cycles.

Skills

Paid advertising

Data analysis

ROI tracking

Cross-cultural collaboration

Education

Bachelor’s degree in marketing, advertising, business, or related field

Tools

Google Ads

Meta Ads

TikTok Ads

Data analysis tools

Job description

VeSync is seeking a paid advertising specialist to own and optimize campaigns across Google, Meta, TikTok, and other global platforms, steering budgets and creative assets to drive performance.

The ideal candidate has 2+ years in ecommerce advertising, a data-driven mindset, and comfort collaborating with teams in China, the U.S. and EU to improve ROI and scale campaigns. Onboarding training in Shenzhen, China for 2–3 weeks may be required.