Senior Paid Media & Growth Strategist

VESYNC (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 56,000 - 89,000; Full time

Job summary

VeSync (Singapore) PTE. LTD. is hiring a Paid Advertising Specialist to own global campaigns across Google, Meta, and TikTok. You will develop strategies, allocate budgets, and optimize pacing while collaborating with Creative and Sales Operations teams to maximize performance.

The role emphasizes data-driven decision making, KPI tracking, and ROI optimization, with potential onboarding training opportunities and exposure to international teams across regions.

Qualifications

• Bachelor's degree in marketing, advertising, business, or related field.
• At least 2 years of paid advertising experience with Google Ads, Meta Ads, and TikTok Ads.
• Strong data analysis to optimize campaigns and measure ROI.
• Ability to track and optimize core KPIs.

Responsibilities

• Own paid advertising campaigns across Google, Meta, TikTok and other platforms.
• Develop advertising strategies, budgets, and pacing.
• Create ad creatives and copy with Creative Team.
• Monitor performance, analyze data, optimize underperforming strategies.
• Collaborate with marketing and sales ops across product cycles.
• Take on additional duties to support team and business objectives.

Skills

Paid advertising

Data analysis

KPI tracking

ROI optimization

Cross-border collaboration

Campaign optimization

Education

Bachelor's degree in marketing/advertising/business

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention - just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot - we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work - they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check Out Our Brands:

levoit.com | cosori.com | etekcity.com| pawsync.com

Job Descriptions:

• Manage the company's ad campaigns on global platforms (Google, Meta, TikTok, etc.), taking full ownership of paid advertising performance
• Develop advertising strategies and plans, allocate budgets effectively, and optimize campaign pacing
• Generate ad creatives and copy based on product features and collaborate with Creative Team to produce high-performing ad assets
• Monitor campaign performance, analyze data insights, and promptly optimize underperforming strategies
• Collaborate closely with the marketing and sales operations teams, adjusting strategies based on product cycles and data feedback
• Take on additional duties and projects assigned to support the team and business objectives

Ideal Candidate:

• Bachelor’s degree in marketing, advertising, business, or related field
• At least 2 years of paid advertising experience, including hands-on experience with Google Ads, Meta Ads, and TikTok Ads. Familiar with major campaign types and the functionalities of Google and Meta platforms, especially as applied to the e-commerce industry.
• Able to identify key metrics for paid media success, possesses a keen eye for data analysis, and knows how to leverage data to optimize campaign performance.
• Result-oriented and capable of independently tracking core KPIs such as ROI, developing campaign strategies based on performance metrics
• Comfortable working with international teams across both Eastern (China) and Western (U.S., EU) cultural backgrounds.
• Experience managing paid advertising campaigns for North America and Europe markets will be an added advantage.

The successful candidate may have the opportunity to attend onboarding training in Shenzhen, China for 2 – 3 weeks