Senior Executive, Social Media & Content Marketing

DOCTOR ANYWHERE OPERATIONS PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading healthcare company in Singapore is seeking a Senior Executive for Social Media & Content Marketing to enhance its online presence across Southeast Asia. The ideal candidate will leverage their 5-8+ years of experience in social media to build a credible brand while collaborating closely with doctors and medical leaders. Responsibilities include content strategy execution, organic social media management, and measuring brand trust signals. This role is pivotal in making the brand accessible, personal, and modern.

Qualifications

• 5–8+ years in social media, content, or brand marketing.
• Experience building credible brands in regulated industries is preferred.
• Strong understanding of social media best practices.

Responsibilities

• Own the Social Content Strategy focused on trust.
• Lead organic social execution end-to-end including content calendar.
• Activate doctors and medical leaders as social ambassadors.
• Measure performance on social platforms beyond likes.

Skills

Social media marketing

Content strategy

Brand building

Collaboration with PR and Comms

Video content creation

Job description

Senior Executive, Social Media & Content Marketing

Role Summary

We are hiring a Senior Executive, Social Media & Content Marketing to lead the social media for Doctor Anywhere across Southeast Asia. As Social Media Lead, you will build one of the most trusted healthcare brands in Singapore through social. Your mission is not to chase trends or optimise clicks — it is to Build credibility in healthcare, Humanise doctors and medical expertise, Make Doctor Anywhere feel accessible, personalised, inclusive and modern and Turn social into a trust engine that drives long-term brand equity, usage and advocacy. You will own the organic social ecosystem.

Responsibilities

1️. Own the Social Content Strategy (Trust-Led, Not Trend-Led)

• Translate Doctor Anywhere’s brand strategy into a clear social content architecture across platforms (not one-content fits all platform)
• Activate the four content pillars (Brand Building, Thought‑leadership, Educational, Community Building) with consistency and intent
• Ensure content builds confidence before conversion
• Balance emotional storytelling with clinical credibility

2️. Activate Doctors, Founder & Medical Leaders as Ambassadors

• Partner closely with the Founder, Medical Lead, and Doctors to bring them onto social
• Shape thought leadership content that is clear, credible, and human
• Coach medical talent to be effective on camera (without over‑polishing)
• Ensure medical accuracy, tone, and trust are never compromised

3️. Lead Organic Social Execution End-to-End

• Own the content calendar, formats, and publishing cadence
• Oversee creation of Reels, short videos, carousels, Stories, and long‑form posts. Collaborate with creatives, videographers, editors, and agencies
• Ensure content quality, consistency, and cultural relevance

4️. Build a Two‑Way Community, Not a Broadcast Channel

• Turn comments, reviews, and questions into content
• Create feedback loops (comment‑to‑content, Q&A, etc)
• Moderate conversations with empathy, especially in sensitive health topics
• Partner with Comms on response protocols for medical or reputational issues

5️. Partner Closely with PR, Brand, and Performance Teams

• Align social narratives with PR stories, launches, and earned media
• Repurpose thought leadership and press into social‑native formats
• Support performance marketing with confidence‑building organic content
• Ensure organic and paid work in tandem — not in silos

6.Measure What Matters (Beyond Likes)

• Track performance across:

• Trust signals (saves, shares, sentiment)
• Engagement quality (comments, questions, replies)
• Brand lift indicators (profile visits, brand search uplift)

• Use insights to refine content strategy continuously
• Educate stakeholders on why trust‑led metrics matter in healthcare

WHAT SUCCESS LOOKS LIKE

• Doctor Anywhere is recognised as a credible, accessible, personalised and modern healthcare brand on social
• Social channels become a top source of brand trust and reassurance, not just awareness
• Doctors, Founder, and Medical Leaders are visible, trusted voices
• Social content directly supports conversion confidence and retention
• Organic social performance contributes meaningfully to brand health metrics and lower CAC

Requirements

• 5–8+ years in social media, content, or brand marketing
• Experience building credible brands (health, fintech, education, tech, regulated industries preferred)
• Strong understanding of social media best practices by platforms, tactics and approach for short‑form video (Reels, Shorts, Stories, TikTok) vs long form (Youtube, etc)
• Experience collaborating with PR, Comms, and Medical/Legal teams
• Proven ability to turn strategy into clear creative direction