Senior Executive, Marcom, Retail

city developments limited; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

City Developments Limited (CDL) is seeking a hands-on marketing professional to plan and execute communications, events and shopper programmes across CDL's retail and commercial property portfolio.

The role requires strong project management, creativity and excellent stakeholder management to drive footfall, engagement and sales across property assets. Collaborate with internal teams and external partners to deliver integrated campaigns and content across channels.

Qualifications

• Degree in Mass Communications, Business, Marketing or equivalent.
• 3–4 years of experience in marketing communications or retail marketing.
• Experience in retail/commercial real estate or agency environments is a plus.

Responsibilities

• Support the development and execution of annual marketing strategies and campaigns to drive footfall and sales.
• Coordinate cross-portfolio projects with external partners, agencies and vendors.
• Create and deliver marketing content across channels including EDMs, social media, and on-site/digital touchpoints.
• Execute digital and social media marketing initiatives to improve engagement.
• Build relationships with tenants, partners and internal teams to support marketing initiatives.
• Monitor campaigns and budgets, and prepare performance reports.

Skills

Project management

Communication skills

Interpersonal skills

Stakeholder management

Organizational skills

Education

Degree in Mass Communications / Business / Marketing

Tools

Adobe Photoshop

Illustrator

Microsoft Office

Gen AI tools

Job description

Job Summary

Contribute towards the planning and executing of marketing communications, events and shopper programmes across Asset Management’s portfolio of retail and commercial properties. This role requires a hands‑on individual with strong project management skills, creativity and good stakeholder management capabilities.

Job Responsibilities:

• Support the development and execution of annual marketing strategies, campaign calendars, integrated marketing campaigns, events and promotional programmes to drive footfall, shopper engagement and sales across retail and commercial properties
• Execute cross‑portfolio initiatives or projects, including the curation and management of external partners, agencies and vendors to support division‑wide objectives.
• Manage the creation and delivery of marketing communications and content across multiple channels, including advertising, EDMs, social media and on‑site/digital touchpoints.
• Execute digital and social media marketing initiatives, optimising campaign performance, audience engagement and online presence.
• Build and maintain strong stakeholder relationships, coordinating with tenants, business partners and internal teams to support marketing initiatives.
• Monitor campaign effectiveness and marketing budgets, preparing performance reports, evaluations and supporting budget tracking and administration.

Job Requirements:

• Degree in Mass Communications / Business / Marketing or equivalent.
• Minimum 3 to 4 years of relevant experience in marketing communications, retail marketing or related fields.
• Experience in retail, commercial real estate, lifestyle or agency environments will be an added advantage.
• Strong written and spoken communication skills.
• Good interpersonal skills and ability to engage stakeholders at all levels.
• Competent in Microsoft Office applications and Gen AI tools.
• Proficient in design software such as Adobe Photoshop and Illustrator.
• Familiarity with digital marketing, social media platforms and analytics tools will be advantageous.
• Meticulous, resourceful and able to thrive in a fast‑paced environment, with excellent organisational skills.

Requirements

City Developments Limited (CDL) is committed to fostering an inclusive culture that respects the diversity of its employees and stakeholders. As a signatory of the Employers Pledge for Fair Employment with TAFEP since 2008, CDL’s recruitment process adheres to strict guidelines on non‑discrimination and fairness, regardless of gender, ethnicity, religion, or age.