Business Development Executive (Consumer (FMCG)

SHEIN STAR PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

SHEIN STAR PTE. LTD. is seeking a Business Development Executive to expand market share across retail, wholesale, distribution and e-commerce channels in Singapore.

The role involves identifying opportunities, establishing and managing partnerships, and driving sales performance for consumer goods including fashion and related products. The candidate will build relationships with distributors, retailers and online platforms, implement growth plans, monitor sales, and provide market insights to

Qualifications

• Experience in sales, business development, account management, channel development or a related commercial role.
• Experience in FMCG, consumer goods, consumer electronics, apparel, cosmetics, fashion, wholesale distribution, retail or e-commerce would be relevant.
• Candidates with transferable experience in related industries may also be considered based on the relevance of their skills, knowledge and achievements.
• Understanding of retail or wholesale distribution channels, customer account management, sales processes and commercial negotiations.
• Familiarity with trade promotions, product listings, distribution arrangements and sales performance analysis.
• Knowledge of consumer purchasing trends and market dynamics relevant to the products and channels managed.
• Ability to develop business relationships, identify customer needs and negotiate commercial arrangements.
• Ability to communicate effectively with customers, distributors and internal stakeholders.
• Strong commercial awareness, problem-solving skills and customer relationship management capabilities.
• Good planning, coordination and organizational skills.
• Proficiency in relevant sales reporting tools, spreadsheets or customer relationship management systems would be advantageous.
• A bachelor's degree or equivalent professional qualification in Business, Marketing, Sales or a related discipline.

Responsibilities

• Identify, develop and secure new business opportunities across retail, wholesale, distribution and other relevant sales channels.
• Establish and maintain professional relationships with distributors, retailers, supermarkets, wholesalers and traditional trade partners.
• Evaluate potential business partners and distribution opportunities based on market potential, commercial viability and business objectives.
• Develop and implement business development plans to increase market coverage, sales revenue and distribution reach.
• Identify and develop partnerships with online marketplaces, e-commerce platforms, quick-commerce providers and other relevant digital sales channels.
• Support the development and implementation of channel-specific sales strategies and promotional initiatives.
• Monitor online sales performance and recommend improvements to product visibility, customer engagement and conversion.
• Build and maintain professional relationships with existing and prospective customers, including distributors, retail buyers, category managers and commercial partners.
• Negotiate commercial terms, product listings, promotional arrangements and other business agreements within the company's approved policies and authority limits.
• Monitor account performance, identify opportunities for account growth and address customer concerns in collaboration with relevant internal teams.
• Work with marketing and other relevant teams to plan and execute trade promotions, merchandising initiatives, product launches and in-store activities.
• Coordinate promotional calendars, product displays and channel-specific marketing activities with business partners.
• Review campaign results and recommend improvements based on sales performance and commercial objectives.
• Monitor sales performance, customer orders, inventory levels and product movement to support demand forecasting and inventory planning.
• Analyze relevant sales data, market developments and consumer purchasing trends to identify business opportunities and potential risks.
• Prepare sales forecasts, pipeline updates and regular performance reports.
• Recommend appropriate actions to improve sales growth, product availability and inventory turnover.
• Monitor industry developments, competitor activities, distribution trends and changing consumer demand.
• Identify potential customer segments, product categories and distribution channels for business expansion.
• Provide market insights and recommendations to support commercial planning and decision-making.

Skills

Sales experience

Business development

Account management

Channel development

Commercial negotiations

Education

Bachelor's degree in Business, Marketing, Sales or related discipline

Tools

CRM systems

Excel

Job description

ROLEOVERVIEW

The Business Development Executive will be responsible for expanding market share, developing new distribution channels and growing the company's consumer goods business.

The role focuses on identifying business opportunities, establishing and managing retail, wholesale and e-commerce partnerships, and improving sales performance across existing customer accounts.

The position may cover consumer goods categories such as fast-moving consumer goods (FMCG), consumer electronics, apparel, cosmetics, fashion and related products, depending on the company's business requirements.

KEYRESPONSIBILITIES

1.Business Development and Channel Expansion

• Identify, develop and secure new business opportunities across retail, wholesale, distribution and other relevant sales channels.
• Establish and maintain professional relationships with distributors, retailers, supermarkets, wholesalers and traditional trade partners.
• Evaluate potential business partners and distribution opportunities based on market potential, commercial viability and business objectives.
• Develop and implement business development plans to increase market coverage, sales revenue and distribution reach.

2.E-commerce and Digital Channel Development

• Identify and develop partnerships with online marketplaces, e-commerce platforms, quick-commerce providers and other relevant digital sales channels.
• Support the development and implementation of channel-specific sales strategies and promotional initiatives.
• Monitor online sales performance and recommend improvements to product visibility, customer engagement and conversion.

3. Key Account Management

• Build and maintain professional relationships with existing and prospective customers, including distributors, retail buyers, category managers and commercial partners.
• Negotiate commercial terms, product listings, promotional arrangements and other business agreements within the company's approved policies and authority limits.
• Monitor account performance, identify opportunities for account growth and address customer concerns in collaboration with relevant internal teams.

4.Sales and Marketing Coordination

• Work with marketing and other relevant teams to plan and execute trade promotions, merchandising initiatives, product launches and in-store activities.
• Coordinate promotional calendars, product displays and channel-specific marketing activities with business partners.
• Review campaign results and recommend improvements based on sales performance and commercial objectives.

5.Sales Forecasting and Performance Analysis

• Monitor sales performance, customer orders, inventory levels and product movement to support demand forecasting and inventory planning.
• Analyze relevant sales data, market developments and consumer purchasing trends to identify business opportunities and potential risks.
• Prepare sales forecasts, pipeline updates and regular performance reports.
• Recommend appropriate actions to improve sales growth, product availability and inventory turnover.

6.Market Research and Business Development Planning

• Monitor industry developments, competitor activities, distribution trends and changing consumer demand.
• Identify potential customer segments, product categories and distribution channels for business expansion.
• Provide market insights and recommendations to support commercial planning and decision-making.

QUALIFICATION, SKILLS AND EXPERIENCE

Relevant Experience

• Experience in sales, business development, account management, channel development or a related commercial role.
• Experience in FMCG, consumer goods, consumer electronics, apparel, cosmetics, fashion, wholesale distribution, retail or e-commerce would be relevant to the role.
• Candidates with transferable experience in related industries may also be considered based on the relevance of their skills, knowledge and achievements.

Market and Commercial Knowledge

• Understanding of retail or wholesale distribution channels, customer account management, sales processes and commercial negotiations.
• Familiarity with trade promotions, product listings, distribution arrangements and sales performance analysis would be advantageous.
• Knowledge of consumer purchasing trends and market dynamics relevant to the products and channels managed.

Negotiation and Relationship Management

• Ability to develop business relationships, identify customer needs and negotiate commercial arrangements.
• Ability to communicate effectively with customers, distributors and internal stakeholders.
• Strong commercial awareness, problem-solving skills and customer relationship management capabilities.

Analytical and Organizational Skills

• Ability to interpret sales data, monitor business performance and identify opportunities for improvement.
• Good planning, coordination and organizational skills.
• Proficiency in relevant sales reporting tools, spreadsheets or customer relationship management systems would be advantageous.

Education

• A bachelor's degree or equivalent professional qualification in Business, Marketing, Sales or a related discipline.
• Candidates with other relevant qualifications and demonstrable experience may also be considered based on their ability to perform the role.