Senior Executive - Business Development (Membership Acquisition)

Serangoon Gardens Country Club; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Serangoon Gardens Country Club in Singapore is seeking a seasoned sales professional to originate, qualify and develop new membership opportunities. You will build targeted prospect lists, conduct structured outreach and secure appointments for membership discussions.

You will manage the prospecting funnel, maintain CRM accuracy and collaborate with the Membership team to convert leads into members, while upholding PDPA compliance and professional representation.

Qualifications

• At least 5 years of experience in sales and business development, preferably in Hospitality industry.
• Proactive sales and business development track record
• Prospecting and channel development
• Discovery and lead qualification
• Relationship building and professional representation
• Commercial judgement and target ownership
• CRM discipline, reporting and forecasting
• Collaboration, integrity and PDPA awareness

Responsibilities

• Market and prospect development: build targeted prospect lists and identify priority segments.
• Outbound acquisition: conduct outreach by phone, email, LinkedIn, referrals and events.
• Channel partnerships: open lead-generation relationships and track productivity.
• Lead qualification: establish eligibility, need, and next steps before handover.
• Appointment generation: secure club tours or membership discussions with qualified prospects.
• Handover and collaboration: provide complete notes and context; support continuity.
• Pipeline management: maintain CRM/tracker across stages from prospect to won/lost.
• Commercial reporting: report funnel movement and forecasted revenue.
• Brand representation: represent SGCC with approved messaging and PDPA compliance.
• Continuous improvement: test scripts and channels; adjust based on conversions.

Skills

Proactive sales

Prospecting

Channel development

Lead qualification

Relationship building

Commercial judgement

CRM discipline

Reporting forecasting

PDPA awareness

Collaboration

Tools

CRM software

LinkedIn

Job description

Purpose: To originate, qualify and develop new membership opportunities that deliver measurable

incremental contribution to SGCC while enabling the existing Membership team to focus on tours,

follow-up and closing.

Job Descriptions:

• Market and prospect development — Build targeted prospect lists; identify priority segments; research corporate, relocation, international school, embassy, residential, community and referral opportunities.
• Outbound acquisition — Conduct structured outreach by telephone, email, LinkedIn / professional networks, referrals, events and approved field engagement.
• Channel partnerships — Open non-exclusive lead-generation relationships with suitable organisations and track channel productivity.
• Lead qualification — Establish eligibility, need, interest, decision timing and agreed next step before handover.
• Appointment generation — Secure attended Club tours or formal membership discussions for qualified prospects.
• Handover and collaboration — Provide complete lead notes, source and context; support prospect continuity without taking over tour and closing ownership.
• Pipeline management — Maintain accurate, timely CRM / tracker records across prospect, qualified, appointment, tour, proposal, won and lost stages.
• Commercial reporting — Report funnel movement, source productivity, forecast, lost reasons, conversion and attributable revenue / contribution.
• Brand representation — Represent SGCC professionally and comply with approved messaging, PDPA, pricing, governance and member eligibility requirements.
• Continuous improvement — Test outreach scripts, segments and channels; recommend changes based on conversion evidence.

Job Requirements:

• At least 5 years of experience in sales and business development, preferably in Hospitality industry.
• Proactive sales and business development track record
• Prospecting and channel development
• Discovery and lead qualification
• Relationship building and professional representation
• Commercial judgement and target ownership
• CRM discipline, reporting and forecasting
• Collaboration, integrity and PDPA awareness