Senior Executive/ Assistant manager, Social Commerce & Ecommerce

revamp hair (s) pte. ltd.; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

Revamp Hair (S) Pte. Ltd. in Singapore seeks a results-driven Senior Executive/Assistant Manager for Social Commerce & Ecommerce to lead our Shopee and TikTok Shop growth.

You will manage end-to-end marketplace operations, live selling, creator networks, ads, and performance reporting to drive sustainable GMV and premium brand presence. You will plan mega-campaigns, optimize PDPs, coordinate livestreams, recruit creators, and collaborate with marketing to deliver high-conversion videos with

Qualifications

• 3–5 years managing Shopee Seller Center and TikTok Shop Seller Center in beauty/skincare.
• Proven livestreaming, affiliate sales, and mega-day campaigns experience.
• Hands-on Shopee Ads and TikTok Shop Ad Manager experience.
• Comfort using analytics to drive commercial decisions in a fast-paced environment.

Responsibilities

• Oversee day-to-day operations, shop architecture, campaign registration, and stock on Shopee and TikTok Shop.
• Plan and execute mega campaigns (e.g., 9.9, 11.11, 12.12) to maximize GMV and visibility.
• Optimize PDPs, bundles, flash sales, and store vouchers to improve conversion and AOV.
• Schedule weekly livestreams; optimize scripts, offers, timing, and host performance.
• Recruit and scale a network of beauty creators, TikTok affiliates, and influencers.
• Collaborate with marketing to create shoppable videos with clear CTAs.
• Manage Shopee Ads and TikTok Shop Ads to achieve target ROAS.
• Coordinate external paid traffic directing to store pages.
• Track and report channel performance weekly (GMV, traffic, CTR, CR, AOV, ad spend).
• Forecast stock coverage on Shopee and TikTok Shop warehouses to prevent stockouts.

Skills

Marketplace management

Live commerce

Data analytics

Campaign planning

Influencer networks

Tools

Shopee Seller Center

TikTok Shop Seller Center

Shopee Ads

TikTok Shop Ads

Shopee Insights

TikTok Shop Compass

Job description

About the role

We are seeking a results-driven, highly analytical Senior Executive/Assistant Manager, Social Commerce & Ecommerce to lead and scale our digital commercial footprint, with a primary focus on Shopee and TikTok Shop. In this role, you will be responsible for end-to-end marketplace management, social selling mechanics, live commerce execution, and affiliate creator networks for our skincare portfolio. You will bridge high-tempo performance execution with elevated brand positioning to drive sustainable GMV growth.

Key responsibilities

• Oversee day-to-day operations, visual merchandising, shop architecture, campaign registration, and stock allocation on Shopee and TikTok Shop

• Plan and execute double-digit mega campaigns (e.g., 9.9, 11.11, 12.12), payday sales, and platform-exclusive product drops to maximize GMV and shop visibility

• Optimize product detail pages (PDPs), bundle mechanics, flash sales, and store vouchers to maximize conversion rates and average order value

• Plan, schedule, and oversee weekly livestreaming sessions. Optimize live commerce scripts, stream offers, pin-product timing, and host performance

• Recruit, manage, and scale a network of beauty creators, TikTok affiliates, and micro-influencers to generate daily social sales via shoppable videos and product showcases

• Collaborate with marketing teams to create high-converting shoppable short videos, integrating direct product tags and clear calls-to-action (CTAs)

• Manage and optimize Shopee Ads (In-Feed, Search, Discovery) and TikTok Shop Ads (Video Shopping Ads, Live Shopping Ads) to achieve target ROAS

• Coordinate external paid traffic (Meta Ads, TikTok Ads) directing consumers seamlessly to Shopee and TikTok Shop store pages

• Track and report channel performance weekly, analysing key metrics including GMV, traffic, CTR, CR, AOV, and ad spend efficiency

• Monitor and forecast for stock cover levels on Shopee and TikTok Shop warehouses to prevent stockouts during key promotional pushes

About you

• 3–5 years of hands-on experience managing Shopee Seller Center and TikTok Shop Seller Center within the beauty, skincare, or personal care sectors

• Proven track record in executing successful livestreams, affiliate sales programs, and mega-day campaigns on Shopee and TikTok Shop

• Hands-on experience with Shopee Ads and TikTok Shop Ad Manager

• Comfortable using platform analytics (Shopee Business Insights, TikTok Shop Compass) to make data-backed commercial decisions

• Ability to execute high-tempo social selling mechanics while maintaining a clean, clinical aesthetic and premium brand identity