Regional Brand Leader: NPD & Growth Strategy

FairPrice Group

Singapore

On-site

SGD 180,000 - 260,000

Full time

14 days+

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Job summary

FairPrice Group in Singapore is seeking a Senior Manager (Regional Brand Development) to shape our international brand strategy for one of our Private Label brands. You will own brand strategy, portfolio development, and the 24-month rolling NPD pipeline across regional markets.

You will lead regional campaigns, drive growth, manage brand P&L, and collaborate across functions to translate insights into action.

Qualifications

Minimum degree in Business or Business Management.
8–10 years FMCG experience with proven sales and brand P&L accountability.
Experience in regional brand strategy and integrated marketing.
End-to-end NPD lifecycle experience across regional markets.
Ability to manage diverse stakeholders and lead cross-functional teams.
Experience in food category is advantageous.

Responsibilities

Own the Brand Strategy & Portfolio: Lead long-term brand strategy and product portfolio to keep a distinct regional challenger edge.
Drive Breakthrough NPD (Insights-to-Action): Lead upstream ideation and development for the 24‑month rolling NPD pipeline.
Develop Regional Campaigns: Craft regional campaigns/assets to drive growth and support launches.
Commercial Accountability: Own upstream metrics including brand growth, P&L, and margins across markets.
Cross-Functional Synergy: Collaborate with internal teams to translate brand strategies into go-to-market execution and in-year targets.