Strategy & Insights - Senior Executive/Executive (6 Months Contract)

McDonald's Singapore; Singapore; On-site; SGD 45,000 - 67,000; Part time

Job summary

McDonald’s Singapore is seeking a Contract Senior Executive/Executive to support the Digital team with research management, pricing tasks, and deriving business insights from data extraction and analysis.

You will coordinate quantitative and qualitative menu research, work with internal teams, monitor timelines, review questionnaires, assist pricing execution, and ensure data quality across internal and global sources. Strong Excel, Power BI/Tableau, and communication skills are essential.

Qualifications

• Degree in Business, Marketing, Economics, Statistics, Data Analytics or related fields.
• 1-3 years of experience in Consumer Insights, Market Research, Business Analytics, Category Management or Strategy roles, ideally within F&B or FMCG sectors
• Open to fresh graduates with strong analytical internships may also be considered
• Strong Excel skills, including Pivot Tables, Power Query and lookup functions, with the ability to analyse and interpret large datasets and translate findings into actionable insights

Responsibilities

• Coordinate and manage Menu and consumer research projects.
• Work with research agencies and internal stakeholders on timelines and monitor deliverables
• Support questionnaire reviews, logistics for Menu research
• Assist in execution of campaign pricing and market price changes
• Coordinate between cross functional teams, pricing agencies and analytics
• Input data as required
• Perform price checks for campaign price lists
• Organise and maintain data from internal and Global sources
• Extract and consolidate weekly product mix data
• Produce recurring reports for stakeholders
• Improve reporting templates for clarity and efficiency

Skills

Excel

Pivot Tables

Power Query

Lookup functions

Power BI

Tableau

PowerPoint

Education

Degree in Business

Degree in Marketing

Statistics background

Tools

Power BI

Tableau

Excel

Job description

We are looking for a Contract Senior Executive/Executive to join our Digital team at McDonald’s Singapore. In this role, you will assist in managing research projects, support work needed for pricing, and generating business insights through data extraction and analysis.

What you will be doing:

• Coordinate and manage ongoing quantitative and qualitative Menu and consumer research projects
• Work with research agencies and internal stakeholders (Menu, Marketing, Digital/Delivery teams) on project timelines and monitor deliverables
• Support questionnaire reviews, stimulus preparation, test links, and research logistics including on-site co-ordination for Menu research when needed
• Assist in execution of campaign pricing and market price change
• Co-ordination between McD cross functional team, Pricing agencies and Analytics team
• Data inputs as required
• Perform price checks for campaign price lists

3. Business Insights & Analytics Support

• Organise, and maintain data while ensuring quality and accuracy (internal and Global sources)
• Extract and consolidate weekly product mix data from internal systems
• Produce recurring reports for stakeholders
• Improve reporting templates for clarity and efficiency

Requirements

• Degree in Business, Marketing, Economics, Statistics, Data Analytics or related fields
• 1-3 years of experience in Consumer Insights, Market Research, Business Analytics, Category Management or Strategy roles, ideally within F&B or FMCG sectors
• Open to fresh graduates with strong analytical internships may also be considered
• Strong Excel skills, including Pivot Tables, Power Query and lookup functions, with the ability to analyse and interpret large datasets and translate findings into actionable insights
• Proficient in PowerPoint storytelling, with the ability to present data and insights clearly and effectively
• Knowledge of Power BI, Tableau or similar analytics tools is an advantage
• Strong organisational, analytical and communication skills, with excellent attention to detail
• Good stakeholder management skills, with the ability to manage multiple projects and tight timelines while working independently