Senior Digital Marketing Executive

McDonald's Singapore; Singapore; On-site; SGD 60,000 - 95,000; Full time

Job summary

McDonald’s Singapore is seeking a Senior Executive to join our Digital team, supporting the Senior Manager Digital in leading integrated, multi-channel marketing strategies and campaigns to drive member acquisition.

You will lead omni-channel campaigns from briefing to execution, analyse post-campaign performance with analytics teams and ensure smooth restaurant execution of promotions, while coordinating cross-functional projects across Marketing, Merchandising, Social, CRM, Insights,

Qualifications

• 3+ years of experience in F&B, consumer retail or handling multinational brands in agencies.
• Strong knowledge of mobile apps, loyalty programs and digital trends.
• Excellent communication and presentation skills to foster partnerships and present business cases.
• Analytical mindset with ability to interpret data and campaign performance reports.

Responsibilities

• Lead omni-channel campaigns from briefing to execution.
• Analyse post campaign performance with analytics teams to optimize future programs.
• Coordinate cross-functional teams and ensure promotions run smoothly in-store.

Skills

Mobile apps

Loyalty programs

Digital trends

Communication skills

Analytical mindset

Education

Bachelor's degree in Business, Marketing, or Communications

Tools

Microsoft Word

Excel

PowerPoint

Job description

We are looking for a Senior Executive to join our Digital team at McDonald’s Singapore. In this role, you will support the Senior Manager Digital portfolio in leading fully integrated, multi-channel marketing strategies and campaigns to drive member acquisition. You will lead omni-channel campaigns from briefing to execution, analyse post campaign performance, manage cross functional projects and ensure smooth communication and restaurant execution of promotions.

Who are you:

You love mobile apps, loyalty programs, technology and all digital things. You believe in leveraging digital data and innovation to drive long term growth. You are collaborative, customer focused and thrive in dynamic environments. You have strong organisational skills, critical thinking ability, communication skills to support strategic initiatives and transformational change.

What’s in it for you:

This is an unparalleled opportunity to join a winning organisation during an exciting time of digital transformation. You will gain exposure across all levels of the business, from Singapore to the global stage while making a tangible impact on strategic initiatives.

What you will be doing:

a) Campaign Planning & Execution

• Lead marketing omni-channel campaigns and promotions from briefing to execution
• Responsible for leading post campaign performance results with business analytics team, digital engagement team and agency partners to provide recommendations on optimisations to future programs

b) Project management & Communication

• Work with marketing specialists to facilitate cross-functional team meetings and manage project timelines, deliverables and approvals across all key stakeholders (Marketing, Merchandising, Social, CRM, Insights, Technology, Operations, legal and agency partners)
• Support campaigns and marketing promotions; partnering with cross functional teams to facilitate discussion, gather key information, track action items and support in post campaign recaps
• Ensure communication plans for Restaurant Execution of promotions are complete include developing content and utilising internal communication tools to communicate to the field in a timely manner

Requirements:

• Minimum 3 years of experience in F&B, consumer retail or handling multinational brands in agencies
• Strong knowledge of mobile apps, loyalty or reward programs and digital trends
• Excellent communication and presentation skills to foster partnerships and present business cases
• Analytical mindset with ability to interpret data and campaign performance reports
• Technical proficiency in Microsoft Word, Excel and PowerPoint
• Customer centric approach and flexibility to thrive in fast-paced environments
• Bachelor’s degree in Business, Marketing, or Communications (preferred)