Senior Digital Experience & SEO Lead

capitaland; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Training and development opportunities

Subsidised rates at Ascott serviced …

Wellness programmes

Job summary

CapitaLand Group in Singapore is seeking a Website Content & SEO Manager to oversee onboarding, publishing, QA, and governance across CapitaLand's global brand sites, ensuring brand compliance and SEO best practices.

You will lead SEO initiatives, optimize metadata and internal linking, collaborate with regional teams and vendors, and drive digital experience improvements through analytics, UAT, and project governance.

Qualifications

• Degree in Digital Marketing, Communications, IT, Business, Multimedia, Design.
• 2–5 years of experience in website content management, SEO, digital marketing, web analytics, or related disciplines.
• Strong understanding of SEO principles including keyword research, metadata, information architecture and internal linking.
• Experience managing CMS, publishing workflows, and digital campaign implementation.
• Working knowledge of web analytics platforms and translating data into actionable recommendations.
• Understanding of UX principles and digital customer journeys.
• Ability to manage multiple stakeholders, vendors, and concurrent projects in a fast-paced environment.
• Strong analytical, problem-solving, project management, and communication skills.
• Highly organised and detail-oriented, able to work independently.
• Hospitality/travel/e-commerce or multi-market digital experience is a plus.

Responsibilities

• Own end-to-end website content onboarding, updates, publishing, and QA across CapitaLand's global brand sites.
• Drive SEO optimization including keyword research, metadata, internal linking, and content refresh programs.
• Plan, coordinate, and implement website enhancements and digital experiences with UAT and quality controls.
• Manage relationships with agencies, vendors, and internal stakeholders to align priorities.
• Support project governance including budgeting, procurement, and invoicing for initiatives.

Skills

CMS proficiency

SEO expertise

Content management

Analytics interpretation

Stakeholder management

Education

Degree in Digital Marketing, Communications, IT, Business, Multimedia, Design

Tools

CMS platforms

Google Analytics

SEO tools

Job description

CapitaLand Group in Singapore is seeking a Website Content & SEO Manager to oversee onboarding, publishing, QA, and governance across CapitaLand's global brand sites, ensuring brand compliance and SEO best practices.

You will lead SEO initiatives, optimize metadata and internal linking, collaborate with regional teams and vendors, and drive digital experience improvements through analytics, UAT, and project governance.