Senior Dealer Development Manager, SEA

HAWORTH SINGAPORE PTE LTD; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Haworth Singapore Pte Ltd is seeking a Senior Dealer Development Manager for Southeast Asia to drive sales growth and strengthen dealer networks across the region.

You will lead regional sales strategies, coach partner teams, manage CRM-driven opportunities, and ensure alignment with Haworth brand standards while supporting product and solution delivery. Travel across SEA will be required to support growth.

Qualifications

• Bachelor's degree in Business, Marketing, Design, Architecture, Interior Design, Engineering, or a related discipline.
• At least 5 years experience in B2B office furniture, interior solutions, workplace design, or related.
• Proven experience managing complex B2B sales opportunities, dealer networks, or large projects.
• Proficient in CRM systems and sales pipeline management.
• Data-oriented with the ability to coach dealer performance and support strategic decisions.
• Willingness and ability to travel within Southeast Asia.

Responsibilities

• Prepare annual budgets, sales plans, forecasts, and management reports.
• Develop and execute regional sales strategies to hit targets and grow markets.
• Strengthen Haworth's brand awareness and market presence in territories.
• Provide strategic guidance and capability development to dealer partners.
• Collaborate with dealer partners to improve opportunity conversion and customer satisfaction.
• Review dealer tender submissions for compliance with standards.
• Facilitate access to Haworth resources for dealer marketing, technical, and customer needs.
• Monitor pipeline performance and ensure timely follow-up on key projects.
• Support onboarding and development of dealer partners in SEA.

Skills

B2B sales

Dealer management

Sales forecasting

Data analytics

Coaching

Travel willingness

Education

Bachelor's degree

Tools

CRM

Job description

Job Purpose

As the Senior Dealer Development Manager, Southeast Asia, you will drive sales growth and dealer development strategies across Southeast Asia. You will work closely with Haworth's dealers and distribution partners to strengthen sales capabilities, enhance customer experience, and ensure consistent delivery of Haworth's brand, products, and solutions throughout the region.

A glimpse of your daily mission

• Prepare annual budgets, sales plans, forecasts, and management reports to support business objectives.
• Develop and execute regional sales strategies to achieve assigned sales targets and market growth objectives.
• Strengthening Haworth's brand awareness and market presence in assigned territories in alignment with global brand standards.
• Provide strategic guidance, coaching, and capability development to dealer partners across sales, marketing, and customer service functions.
• Collaborate with dealer partners throughout the sales cycle to improve opportunity conversion, solution quality, and customer satisfaction.
• Review and support dealer tender submissions to ensure compliance with Haworth's commercial, pricing, and quality standards.
• Facilitate access to Haworth's regional and global resources to support dealer marketing, technical, and customer requirements.
• Monitor sales pipeline performance and dealer opportunity management to ensure accurate forecasting and timely follow-up on key projects.
• Support the onboarding, development, and performance improvement of dealer partners, particularly in emerging Southeast Asian markets.

Job Requirements

• Bachelor's degree in Business, Marketing, Design, Architecture, Interior Design, Engineering, or a related discipline.
• Proven experience managing complex B2B sales opportunities, dealer networks, or large-scale commercial projects within a multinational or matrix business environment.
• At least 5 years of experience in the office furniture, interior solutions, workplace design, building products, or related B2B industry, with exposure to sales, dealer management, marketing, or project management.
• Proficient in CRM systems and sales pipeline management tools, with the ability to leverage data for opportunity management and business planning.
• Data orientation: Ability to use sales data and analytics to coach dealer performance and support strategic decision‑making.
• Willingness and ability to travel within Southeast Asia as required to support dealer development and business growth initiatives.

About Us

Haworth is one of the world's largest manufacturers of office furniture, providing solutions for tomorrow's customers worldwide. At the centre of our work is the human being: What does a person need to work, what pushes them, motivates them and what makes people feel comfortable at work? Only if we can answer that question, we are able to introduce designs to our customers that will make them achieve their goals. To stay one step ahead, we invest in our own research, have a worldwide network of interesting partners and are part of think tanks around the world who are trying to think ahead. The family-owned company, headquartered in Holland, Michigan/United States, employs more than 8,000 people and is represented in more than 150 countries in Asia, Europe and America with subsidiaries and partners.