Senior Creative Content Lead & Brand Innovator

CHARLES & KEITH GROUP; Singapore; Presencial; SGD 120.000 - 180.000; Jornada completa

Descripción de la vacante

CHARLES & KEITH GROUP is seeking a dynamic creative leader to drive innovative ideation and execution for global marketing campaigns and content. You will shape end-to-end creative strategy, including design, art direction, video, AR/VR, and AI-driven content solutions, across platforms.

You will lead a team of designers and photographers, uphold a strong brand identity, and collaborate with regional leads to deliver compelling content that resonates in multiple markets while staying brand-safe

Formación

• Experience in conceptual creative work, art direction and graphic design.
• Experience in digital marketing, editorial and multimedia.
• Portfolio of delivering a broad range of creative projects (brand campaigns, activations, moving images, design systems, events, digital content, motion graphics, print, and social campaigns).
• Capable of creating outstanding creative designs and assets for traditional and digital marketing.
• Possess understanding of digital asset production at scale, post-production workflows, and technical requirements of digital marketing assets (e.g., video formats, email templates, quality standards).
• Familiarity with social media, new digital formats and trends.
• Experience developing targeted creative across multiple markets (e.g., Asia, US, UK, non-English markets).
• Experience in brief conception, storyboarding and on-set art direction for shoots and campaigns (moving images and stills).
• Possess technical skill sets, including graphic design, typography, art direction, moving images, motion graphics animation, AI and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD).
• Strong creative vision and experience in business and digital performance channels, including digital marketing, editorial, photography and multimedia.
• Ability to thrive in a dynamic, fast-paced and everchanging environment.
• Act as a brand guardian, networking with relevant people and brands for opportunities.
• Comfortable with overseas travel when necessary.

Responsabilidades

• Drive innovative creative ideation and execution for the brand’s marketing, social campaigns, activations and content to achieve marketing goals.
• Develop, define, and be accountable for the end-to-end creative approach, including design, art direction, video motion graphics, AR/VR, gamification, AI-driven content solutions, partnerships and collaborations.
• Lead the exploration and implementation of AI tools and emerging technologies to enhance creative efficiency, personalization, content scalability and innovation across platforms.
• Ensure governance and best practices for the ethical, brand-safe and commercially effective use of AI in creative development and production workflows.
• Collaborate with functional and key market leads to create and drive content strategy across channels and media.
• Ensure creative excellence by managing and mentoring a team of designers and photographers to deliver a strong brand identity and effective creative output.
• Continually manage the brand identity, ensuring it remains central and consistent across all creative projects and platforms globally.
• Structure and deliver outstanding creative presentations, both internally and externally.
• Champion new and interesting creative talents within the industry.
• Recognize opportunities to grow and shape the brand through partnerships and collaborations with brands and talent that align with our values.
• Partner with team producers to establish forward-thinking production approaches, workflows and schedules.
• Build strong relationships with external agencies and partners as required.
• Analyse campaign performance, market trends, consumer needs, AI-assisted insights and the competitive landscape to inform and optimize the team’s creative output.
• Work closely with other creatives, photographers, media designers, UI/UX designers and internal key stakeholders and senior leaders.
• Perform all other job-related duties as assigned.

Conocimientos

Creative ideation

Art direction

Graphic design

Brand campaigns

Motion graphics

Herramientas

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe XD

Descripción del empleo

CHARLES & KEITH GROUP is seeking a dynamic creative leader to drive innovative ideation and execution for global marketing campaigns and content. You will shape end-to-end creative strategy, including design, art direction, video, AR/VR, and AI-driven content solutions, across platforms.

You will lead a team of designers and photographers, uphold a strong brand identity, and collaborate with regional leads to deliver compelling content that resonates in multiple markets while staying brand-safe