Global Creative Content Lead

CHARLES & KEITH GROUP; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

CHARLES & KEITH GROUP is seeking a senior creative leader to drive innovative brand storytelling across global campaigns, social content, and activations. You will oversee art direction, design systems, and motion work, guiding a multidisciplinary team to maintain a strong, consistent brand identity.

You will collaborate with market leads, production teams, and external partners to deliver compelling content across channels, while evolving creative narratives for diverse markets and non-English

Qualifications

• Experience in conceptual creative work, art direction, and graphic design in a creative role.
• Experience in business and digital performance channels, including digital marketing, editorial, photography, and multimedia.
• Portfolio of delivering a broad range of creative projects (brand campaigns, activations, moving images, design systems, events, digital content, motion graphics, print, and social campaigns).
• Capable of creating outstanding creative designs and assets for traditional and digital marketing.
• Possess understanding of digital asset production at scale, post-production workflows, and technical requirements of digital marketing assets (e.g., video formats, email templates, quality standards).
• Familiarity with social media, new digital formats, and trends
• Experience developing targeted creative across multiple markets (e.g., Asia, US, UK, non-English markets).
• Experience in brief conception, storyboarding, and on-set art direction for shoots and campaigns (both moving images and stills).
• Strong creative vision and experience in business and digital performance channels, including digital marketing, editorial, photography, and multimedia.

Responsibilities

• Drive innovative creative ideation and execution for the brand’s marketing, social campaigns, activations, and content to achieve marketing goals
• Develop, define, and be accountable for the creative approach, including design, art direction, video motion graphics, AR/VR, gamification, partnerships, and collaborations
• Collaborate with functional and key market leads to create and drive content strategy across channels and media
• Ensure creative excellence by managing and mentoring a team of designers and photographers to deliver a strong brand identity and effective creative output
• Continually manage the brand identity, ensuring it remains central and consistent across all creative projects and platforms globally
• Structure and deliver outstanding creative presentations, both internally and externally
• Champion new and interesting creative talent within the industry
• Recognize opportunities to grow and shape the brand through partnerships and collaborations with brands and talent that align with our values
• Partner with the team producers to establish production approaches, processes, and schedules
• Build strong relationships with external agencies and partners as needed
• Analyze campaign performance, market trends, consumer needs, and the competitive landscape to inform your team’s work
• Work closely with other creatives, photographers, media designers, UI/UX designers, and internal key stakeholders and senior leaders
• Perform all other job-related duties as assigned

Skills

Creative direction

Graphic design

Art direction

Moving images

Motion graphics

Adobe Creative Suite

Social media strategy

Digital marketing understanding

Brand governance

Industry storytelling

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe XD

Final Cut / After Effects

Job description

CHARLES & KEITH GROUP is seeking a senior creative leader to drive innovative brand storytelling across global campaigns, social content, and activations. You will oversee art direction, design systems, and motion work, guiding a multidisciplinary team to maintain a strong, consistent brand identity.

You will collaborate with market leads, production teams, and external partners to deliver compelling content across channels, while evolving creative narratives for diverse markets and non-English