Senior / Creative Content Associate

CHARLES & KEITH GROUP; Singapore; On-site; SGD 120,000 - 200,000; Full time

Job summary

CHARLES & KEITH GROUP seeks a dynamic Creative Director to drive ideation and execution across marketing, social campaigns, activations and content. You will own end-to-end creative strategy, including design, art direction, video, AR/VR, and AI-driven solutions, guiding a global team toward a strong brand identity and scalable content.

The role focuses on ethical AI governance, cross-market collaborations, and partnerships, with travel as needed to shape and elevate the brand internationally.

Qualifications

• Experience in conceptual creative work, art direction and graphic design in a creative role.
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Responsibilities

• Drive innovative creative ideation and execution for the brand’s marketing, social campaigns, activations and content to achieve marketing goals
• Develop, define, and be accountable for the end-to-end creative approach, including design, art direction, video motion graphics, AR/VR, gamification, AI-driven content solutions, partnerships and collaborations
• Lead the exploration and implementation of AI tools and emerging technologies to enhance creative efficiency, personalization, content scalability and innovation across platforms
• Ensure governance and best practices for the ethical, brand-safe and commercially effective use of AI in creative development and production workflows
• Collaborate with functional and key market leads to create and drive content strategy across channels and media
• Ensure creative excellence by managing and mentoring a team of designers and photographers to deliver a strong brand identity and effective creative output
• Continually manage the brand identity, ensuring it remains central and consistent across all creative projects and platforms globally
• Structure and deliver outstanding creative presentations, both internally and externally
• Champion new and interesting creative talents within the industry
• Recognize opportunities to grow and shape the brand through partnerships and collaborations with brands and talent that align with our values
• Partner with team producers to establish forward-thinking production approaches, workflows and schedules
• Build strong relationships with external agencies and partners as required
• Analyse campaign performance, market trends, consumer needs, AI-assisted insights and the competitive landscape to inform and optimize the team’s creative output
• Work closely with other creatives, photographers, media designers, UI/UX designers and internal key stakeholders and senior leaders
• Perform all other job-related duties as assigned

Skills

Conceptual creative work

Art direction

Graphic design

Digital marketing

Portfolio of creative projects

Digital asset production

Social media trends

Multi-market creative experience

Brief conception & storyboarding

Adobe Creative Suite

Brand guardianship

Travel flexibility

Tools

Adobe Creative Suite

Job description

• Drive innovative creative ideation and execution for the brand’s marketing, social campaigns, activations and content to achieve marketing goals
• Develop, define, and be accountable for the end-to-end creative approach, including design, art direction, video motion graphics, AR/VR, gamification, AI-driven content solutions, partnerships and collaborations
• Lead the exploration and implementation of AI tools and emerging technologies to enhance creative efficiency, personalization, content scalability and innovation across platforms
• Ensure governance and best practices for the ethical, brand-safe and commercially effective use of AI in creative development and production workflows
• Collaborate with functional and key market leads to create and drive content strategy across channels and media
• Ensure creative excellence by managing and mentoring a team of designers and photographers to deliver a strong brand identity and effective creative output
• Continually manage the brand identity, ensuring it remains central and consistent across all creative projects and platforms globally
• Structure and deliver outstanding creative presentations, both internally and externally
• Champion new and interesting creative talents within the industry
• Recognize opportunities to grow and shape the brand through partnerships and collaborations with brands and talent that align with our values
• Partner with team producers to establish forward-thinking production approaches, workflows and schedules
• Build strong relationships with external agencies and partners as required
• Analyse campaign performance, market trends, consumer needs, AI-assisted insights and the competitive landscape to inform and optimize the team’s creative output
• Work closely with other creatives, photographers, media designers, UI/UX designers and internal key stakeholders and senior leaders
• Perform all other job-related duties as assigned

REQUIREMENTS

• Experience in conceptual creative work, art direction and graphic design in a creative role
• Experience in business and digital performance channels, including digital marketing, editorial, photography and multimedia
• Portfolio of delivering a broad range of creative projects (brand campaigns, activations, moving images, design systems, events, digital content, motion graphics, print, and social campaigns)
• Capable of creating outstanding creative designs and assets for traditional and digital marketing
• Possess understanding of digital asset production at scale, post-production workflows, and technical requirements of digital marketing assets (e.g., video formats, email templates, quality standards)
• Familiarity with social media, new digital formats and trends
• Experience developing targeted creative across multiple markets (e.g., experience in Asia, the US, UK and non-English markets) is ideal
• Experience in brief conception, storyboarding and on-set art direction for shoots and campaigns (both moving images and stills)
• Possess technical skill sets, including graphic design, typography, art direction, moving images, motion graphics animation, AI and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD etc.)
• Strong creative vision and experience in business and digital performance channels, including digital marketing, editorial, photography and multimedia
• Ability to thrive in a dynamic, fast-paced and everchanging environment
• Act as a brand guardian, consistently connecting and networking with relevant people and brands for future opportunities
• Comfortable with overseas travel when necessary