Creative Designer / Campaign Designer

Thinkads Pte. Ltd.; Singapore; On-site; SGD 45,000 - 75,000; Full time

Job summary

Thinkads Pte. Ltd. is seeking a creative designer who goes beyond aesthetics—crafting campaign ideas that resonate and engage. You will translate client briefs into compelling visual experiences across digital, social, print, retail and experiential channels.

The role emphasizes concept thinking, design and motion skills, with exposure to AI tools to support, not replace, creative thinking. A design degree and strong Adobe skills are preferred.

Qualifications

• Diploma/Degree in Graphic Design, Multimedia, Visual Communication or equivalent is advantageous.
• Strong working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with After Effects or Premiere Pro; motion/video editing tools are beneficial.
• Familiarity with current AI creative tools is highly advantageous.
• Photography, videography or 3D/experiential visualisation experience will be favourably considered.

Responsibilities

• Develop original campaign concepts based on client briefs.
• Translate marketing objectives into strong visual ideas, campaign hooks and consumer experiences.
• Understand the difference between concept, art direction, design and layout and contribute across all four.
• Think about how campaigns will be encountered, understood and interacted with in the real world.
• Bring observations from fashion, lifestyle, retail, entertainment, culture and social media into the creative process.
• Develop visual directions, mood boards, storyboards, key visuals and campaign territories for pitches.
• Participate in brainstorming and pitching sessions and explain the thinking behind ideas.

Skills

Concept thinking

Campaign thinking

Design & visualisation

Motion & content

Communication / pitching

Education

Graphic design / visual communication degree

Tools

Adobe Creative Suite

Photoshop

Illustrator

InDesign

After Effects

Premiere Pro

AI creative tools

Job description

About the Role

We are looking for more than a someone who can make things look good.

With AI’s assistance with layouts, visual references, mock-ups and production, we believe the value of a designer increasingly lies in how you think, what you notice, and what Big ideas you bring to the table.

At Thinkads, we are looking for such designers who understands the difference between:

A nice design only and A campaign idea that people notice, understand and want to interact with.

You should have an interest in brands history, marketing, styling, culture, social media, consumer behaviour and interactive experiences.

You notice what people are wearing, watching, sharing and talking about, and you know how to translate those observations into creative ideas.

Working closely with Client Servicing, the Creative Team and Creative Director, you will help turn a client brief into a campaign idea, and that idea into a complete visual experience across digital, social, print, retail and experiential environments.

We welcome the use of AI as part of the creative process. However, AI should ONLY support your creative thinking, not replace it.

We want someone who can bring their own point of view, imagination and creative judgement to the work.

Key Responsibilities

Concept & Campaign Thinking

Develop original campaign concepts based on client briefs rather than relying solely on given creative directions.

Translate marketing objectives into strong visual ideas, campaign hooks and consumer experiences.

Understand the difference between concept, art direction, design and layout, and be able to contribute across all four.

Think about how consumers will encounter, understand and interact with a campaign in the real world.

Bring observations from fashion, lifestyle, retail, entertainment, culture and social media into the creative process.

Develop visual directions, mood boards, storyboards, key visuals and campaign territories for pitches and proposals.

Participate actively in brainstorming and pitching sessions.

Explain the thinking and rationale behind your creative ideas.

Design & Visualisation

Create strong key visuals rather than simply arranging supplied assets.

Develop graphics, animation, fluent in video works, digital content and campaign adaptations.

Visualise experiential ideas such as pop-ups, installations, retail activations, roadshows and interactive consumer journeys.

Create mock-ups that help clients understand how an idea will come alive in the real world.

Work across branding, advertising, social media, digital, packaging, retail and experiential projects.

Collaborate with 2D, 3D, production and Client Servicing teams to bring concepts into execution.

Motion & Content

Comfortable working across static and motion formats.

Create and edit short-form videos, animations and social content.

Understand how creative needs to behave differently across TikTok, Instagram, digital advertising, OOH and physical experiences.

Have an eye for pacing, storytelling, music, typography and visual impact.

Technical Skills

Strong working knowledge of Adobe Creative Suite, including Photoshop, Illustrator and InDesign.

Experience with After Effects, Premiere Pro or equivalent motion/video editing tools.

Familiarity with current AI creative tools is highly advantageous.

Photography, videography, short-form video, 3D or experiential visualisation experience will be favourably considered.

Diploma/Degree in Graphic Design, Multimedia, Visual Communication or equivalent experience is advantageous.