Senior Copywriter: Regional Brand Voice & Social Content

Cheil India; Singapore; Vor Ort; SGD 60.000 - 90.000; Vollzeit

Zusammenfassung

Cheil Worldwide is seeking a Senior Copywriter to develop compelling social and digital brand communications and drive regional content excellence across markets.

The ideal candidate is a strategic storyteller who translates marketing objectives into consumer-facing messages, develops Tone & Manner, master messaging, and copy frameworks for RHQ-led initiatives while ensuring consistency across markets.

Qualifikationen

• Diploma/Bachelor’s degree in Communications, Advertising, Language & Literature or Arts.
• Minimum 5 years of relevant experience in social, digital or integrated advertising and campaigns.
• Ability to adapt voice across platforms and write in various tones.
• Excellent grammar and copy editing skills; strong proofreading eye.
• Storytelling and messaging development for regional campaigns.

Aufgaben

• Develop Regional Tone & Manner guidelines and master copy for RHQ-led campaigns and content initiatives.
• Establish key messages, headlines, taglines, and copy frameworks aligned with brand positioning and communication objectives.
• Create compelling copy for social and digital content; adapt messaging across platforms.
• Provide creative guidance to Production Center for platform and local market copy variations while maintaining master messaging integrity.
• Review and ensure quality, accuracy, and consistency of copy across markets and platforms.
• Translate marketing strategies into clear, consumer-friendly messages for diverse audiences.
• Prepare and present creative concepts and copy proposals to internal stakeholders and clients.

Kenntnisse

Versatile writing

Social media copy

Brand voice

Digital advertising

Ausbildung

Communications degree

Jobbeschreibung

Cheil Worldwide is seeking a Senior Copywriter to develop compelling social and digital brand communications and drive regional content excellence across markets.

The ideal candidate is a strategic storyteller who translates marketing objectives into consumer-facing messages, develops Tone & Manner, master messaging, and copy frameworks for RHQ-led initiatives while ensuring consistency across markets.