Social Planner

Cheil Singapore Pte Ltd; Singapore; On-site; SGD 52,000 - 78,000; Full time

Job summary

Cheil Singapore Pte Ltd is seeking a Social Planner to shape social content strategies for RHQ-led campaigns aligned with regional brand objectives and local market needs.

You will define audiences, messaging, formats and channels, and translate strategies into clear briefs for the Production Center. Collaborate with regional and local teams to spot opportunities based on trends and platform developments.

Qualifications

• Diploma or Degree in Marketing, Communications, Media or a related field.
• 2–3 years of experience in social media strategy, content planning or digital marketing.
• Good understanding of social media platforms, audience behaviour and trends.
• Ability to translate objectives into platform-relevant content directions.

Responsibilities

• Develop social content strategies and content architecture for RHQ-led campaigns.
• Define target audiences, messaging, content formats and channel direction.
• Develop content briefs and planning guidelines for the Production Center.
• Identify content opportunities based on regional trends and platform developments.

Skills

Social media strategy

Content planning

Digital marketing

Stakeholder management

Communication

Team collaboration

Education

Diploma or Degree in Marketing

Communications or Media

Job description

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 7,200 employees globally in more than 54 offices in 46 countries.

For more information, visit us at: www.cheil.com.

We are inviting candidates for the position of:

Social Planner

In this role, you will be responsible for developing social content strategies and content architecture for RHQ-led campaigns, ensuring that content is relevant, engaging and aligned with both regional brand objectives and local market needs.

You will play a key role in defining target audiences, messaging, content formats and channel direction, while translating strategic objectives into clear content briefs and planning guidelines for the Production Center. Working closely with regional and local stakeholders, you will also identify relevant content opportunities based on regional trends, audience insights and platform developments to ensure effective content planning and execution.

Job Description:

• Develop social content strategies and content architecture for RHQ-led campaigns, ensuring alignment with regional brand objectives and local market needs.
• Define target audiences, key messaging, content formats and channel direction to guide content development and execution.
• Develop comprehensive content briefs and planning guidelines for the Production Center, providing clear creative direction, content requirements and expected deliverables.
• Recommend relevant content directions and opportunities based on regional trends, audience insights, social media developments and platform best practices.

Qualifications:

• Diploma or Degree in Marketing, Communications, Media or a related field.
• 2–3 years of experience in social media strategy, content planning, digital marketing or a related role.
• Good understanding of social media platforms, content strategy, audience behaviour and digital marketing trends.
• Experience in social content planning, with the ability to translate marketing objectives into platform-relevant content directions.
• Strong understanding of social media formats, platform best practices and regional digital trends.
• Excellent communication and stakeholder management skills, with the ability to work effectively with regional, local and production teams.
• Strong organisational skills, attention to detail and ability to manage multiple projects and deadlines.
• Proactive, adaptable and comfortable working in a fast-paced environment.