Senior Brand Manager

SATS Ltd.; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

SATS Ltd. in Singapore is seeking a Senior Brand Manager to guard and evolve its global brand. You will work with senior leaders and cross-functional teams to ensure brand consistency and relevance across markets.

You will shape strategy, manage brand platforms, and drive campaigns while leveraging data insights to strengthen brand impact, reporting to Commercial/Marketing leadership.

Qualifications

• Minimum 6 to 8 years of experience in brand management or marketing.
• Experience leading multi-market or global brand initiatives.
• Strong background in brand strategy, governance, and campaign execution.
• Experience with digital asset management platforms is a plus.
• Ability to translate strategy into clear, structured actions.
• Strong stakeholder management and influencing skills.

Responsibilities

• Lead development of SATS’ global brand strategy, positioning, and architecture.
• Roll out a multi-year brand roadmap across key markets.
• Define and uphold brand standards worldwide.
• Develop brand guidelines across visual identity, messaging, and tone.
• Partner with teams and agencies to deliver on-brand output.
• Track brand performance and translate insights into actions.

Skills

Brand governance

Campaign execution

Stakeholder management

Global brand initiatives

Brand strategy

Education

Bachelor’s degree in Marketing, Branding, or a related field

Tools

Digital asset management platforms

Job description

Job Description:

About Us

Headquartered in Singapore, SATS Ltd. is one of the world’s largest providers of air cargo handling services and Asia’s leading airline caterer. SATS Gateway Services provides airfreight and ground handling services including passenger services, ramp and baggage handling, aviation security services, aircraft cleaning and aviation laundry. SATS Food Solutions serves airlines and institutions, and operates central kitchens with large-scale food production and distribution capabilities for a wide range of cuisines.

SATS is present in the Asia-Pacific, the Americas, Europe, the Middle East and Africa, powering an interconnected world of trade, travel and taste. Following the acquisition of Worldwide Flight Services (WFS) in 2023, the combined SATS and WFS network operates over 225 stations in 27 countries. These cover trade routes responsible for more than 50% of global air cargo volume. SATS has been listed on the Singapore Exchange since May 2000. For more information, please visit www.sats.com.sg

Why Join Us

At SATS, people are our greatest asset and we build our success on the knowledge, expertise and performance of every contributor, by embracing diversity and uniqueness. As part of our holistic approach and commitment to embracing FAM (Fulfilling, Appreciated, Meaningful) in the workplace, we offer the runway to develop Fulfilling careers that foster your career growth, recognising and Appreciating the strength of talent and capabilities that we continue to build internally; and inspiring and encouraging each other to make Meaningful contributions in the work we do at SATS.

Key Responsibilities

This is a high-impact, strategic role at the heart of SATS’ global transformation. As our Senior Brand Manager, you will be the guardian of the SATS brand, driving how it is expressed consistently across markets while ensuring relevance in diverse regions.

You will work closely with senior leaders and cross-functional teams worldwide to build a strong, cohesive brand that reflects our ambition and supports business growth.

Shape Our Global Brand

• Lead the development and evolution of SATS’ global brand strategy, positioning, and architecture
• Build and roll out a multi-year brand roadmap across key markets
• Define and uphold brand standards, ensuring consistency worldwide

Champion Brand Excellence

• Develop and maintain comprehensive brand guidelines across visual identity, messaging, and tone of voice
• Partner with internal teams and agencies to deliver high-quality, on-brand creative output
• Conduct brand audits and drive continuous improvement

Drive Global Campaigns

• Lead end-to-end execution of global brand campaigns aligned to business priorities
• Collaborate with regional teams to localise campaigns while preserving brand integrity

Own Brand Platforms & Assets

• Manage the SATS Brand Portal and ensure seamless access to brand assets
• Enhance user experience and drive adoption across functions and geographies

Leverage Data & Insights

• Track brand performance and campaign effectiveness
• Translate insights into actionable recommendations to strengthen brand impact

Influence & Collaborate

• Act as the central brand authority across Commercial, HR, Legal, Communications, and Digital teams
• Engage and influence senior stakeholders to align on brand direction

Key Requirements

• Bachelor’s degree in Marketing, Branding, or a related field
• Minimum 6 to 8 years of experience in brand management, marketing, or similar roles
• Proven experience managing multi-market or global brand initiatives
• Strong background in brand strategy, governance, and campaign execution
• Experience with digital asset management platforms is a plus
• Ability to translate strategy into action with clarity and structure
• Strong stakeholder management and influencing skills
• Confidence working with senior leadership across regions
• A global mindset with sensitivity to cultural nuances
• A passion for building brands that make an impact