Sr. Global Brand Manager - Singapore (MJ000174)

PU Prime; Singapore; On-site; SGD 140,000 - 180,000; Full time

Job summary

PU Prime is seeking an experienced Senior Brand Manager to lead its global branding function, overseeing a multidisciplinary team of 20+ professionals across Social Media, ESG, Events, PR, Content, KOL Marketing, Education and Design. You will own global brand strategy, creative direction, integrated campaigns, and track impact across international markets to deliver measurable business results.

Location: Raffles Place, CBD, Singapore. Fully onsite.

Qualifications

• Minimum 8 years of experience in brand marketing or related fields.
• Proven experience leading multidisciplinary teams including managers and team leads.
• International brand management experience across multiple markets with global/local balance.
• Strong portfolio of campaigns with quantifiable results and clear individual contributions.
• Fluent professional English with strong communication and presentation skills.
• Experience managing complex budgets, resources, and cross-functional stakeholders.
• Strong creative direction and storytelling for integrated campaigns.

Responsibilities

• Develop and execute a cohesive global brand strategy across international markets.
• Lead integrated campaigns across Social Media, PR, Content, KOL Marketing, Events, ESG, Education, and Design, overseeing creative concepts, execution, and quality.
• Manage a global team of 20+ professionals, establishing clear priorities, improving workflows, allocating resources, and driving accountability.
• Define and track brand KPIs, evaluate campaign effectiveness, and connect brand initiatives with broader acquisition, conversion, and growth objectives.
• Oversee budgets, timelines, external agencies, and suppliers to ensure efficient execution and measurable returns.
• Work closely with regional Marketing, Product, Growth, Business Development, Legal, and Compliance teams to coordinate global initiatives and locally relevant campaigns.

Skills

Brand management

Leadership

Campaign management

Analytical skills

English proficiency

Stakeholder management

Budget management

Cross-functional collaboration

Job description

We are looking for an experienced Senior Brand Manager to lead our global Branding function, overseeing a multidisciplinary team of approximately 20+ professionals across Social Media, ESG, Events, PR, Content, KOL Marketing, Education, and Design.

You will own global brand strategy, creative direction, integrated campaigns, and team performance across international markets, ensuring initiatives deliver measurable business impact.

• Each case study should demonstrate your personal contribution, campaign strategy and execution, markets covered, budget (where shareable), and measurable results against objectives. Anonymised examples are accepted. Applications without these case studies will not be reviewed.

Location & Work Arrangement

• Raffles Place, CBD, Singapore: Fully onsite.

Requirements

Essential Qualifications

• Minimum 8 years of experience in brand marketing, integrated marketing, or related fields.
• Proven experience leading multidisciplinary teams, including managers and team leads, with responsibility for performance, development, and operational efficiency.
• International brand management experience, overseeing multiple markets while balancing global brand consistency and local relevance.
• Strong portfolio of successful brand campaigns with quantifiable results, clearly demonstrating your individual contributions and decision-making.
• Strong creative direction, storytelling, and integrated campaign management experience.
• Experience managing complex projects, budgets, resource allocation, and cross-functional stakeholders.
• Strong analytical skills, with the ability to measure brand performance and demonstrate business impact.
• Fluent professional English, including strong communication and presentation skills.

Preferred

• Experience in financial services, fintech, online trading, or another regulated industry.
• Experience leading global teams of a similar size and scope.
• Experience with major sponsorship activations, KOL programmes, and international brand-building initiatives.
• Understanding of digital products, customer journeys, and growth marketing.
• Mandarin Chinese proficiency is a plus.

Key Responsibilities

• Global Brand Strategy: Develop and execute a cohesive global brand strategy that strengthens awareness, trust, consideration, and differentiation across international markets.
• Creative Direction & Campaigns: Lead integrated campaigns across Social Media, PR, Content, KOL Marketing, Events, ESG, Education, and Design, overseeing creative concepts, execution, and quality.
• Team Leadership: Manage and develop a global team of 20+ professionals, establishing clear priorities, improving workflows, allocating resources, and driving accountability.
• Performance & Business Impact: Define and track brand KPIs, evaluate campaign effectiveness, and connect brand initiatives with broader acquisition, conversion, and growth objectives.
• Budget & Operations: Oversee budgets, timelines, external agencies, and suppliers to ensure efficient execution and measurable returns.
• Cross-Functional Collaboration: Work closely with regional Marketing, Product, Growth, Business Development, Legal, and Compliance teams to coordinate global initiatives and locally relevant campaigns.

We're looking for a strategic and creative leader who can build distinctive brands, develop high-performing teams, and demonstrate measurable results through effective execution.