Senior Brand Investment Analyst

Dyson; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Dyson is seeking a Lead Analyst, Brand Building Investments (BBI) to own managing and analyzing marketing budgets, ensuring resources are used efficiently and ROI is maximized. You will prepare, monitor, and optimize spend across brand-building initiatives and provide actionable insights to leadership.

You will collaborate with Marketing, Procurement, and Finance, load forecasts into OneStream, and deliver monthly close reports with variance analyses.

Qualifications

• Bachelor's degree in Finance, Accounting, Business Administration, or a related field.
• Minimum 3–5 years of experience in finance, accounting, or budget management.
• Experience with forecasting and cost allocation in global or regional contexts.

Responsibilities

• Develop and manage Central BBI budgets for brand building and marketing expenses, ensuring accurate forecasting, allocation, and tracking.
• Monitor actual spend against Central budgets, investigating variances and presenting recommendations to stakeholders.
• Partner with marketing/commercial and procurement teams to implement cost-saving strategies and process improvements.
• Handle forecast loading into OneStream (or other financial systems) for marketing expenses and brand-building investments.
• Partner with stakeholders to update projections, recharges and refine forecast accuracy.
• Ensure timely and accurate reporting of COA and marketing investment performance including monthly/quarterly/annual results.
• Complete month-end close responsibilities related to Central marketing expenses, ensuring accurate accounting entries.
• Reconcile marketing-related accounts, including accruals and prepayments, for accurate reporting.
• Prepare detailed month-end reports and variance analyses for senior management.
• Collaborate with finance teams to ensure compliance with internal controls during close.
• Serve as the financial partner for marketing and Commercial teams, aligning investments with goals.
• Translate complex financial data into clear recommendations for non-financial stakeholders.
• Ensure compliance with company policies and governance in all marketing spend activities.

Skills

Forecasting

Cost allocation

Financial modeling

Pivot tables

Variance analyses

Month-end close

Excel proficiency

Communication

Education

Bachelor's degree in Finance/Accounting/Business Administration

Master’s degree or MBA preferred

Tools

OneStream

SAP

Oracle

Ariba

Job description

Dyson is seeking a Lead Analyst, Brand Building Investments (BBI) to own managing and analyzing marketing budgets, ensuring resources are used efficiently and ROI is maximized. You will prepare, monitor, and optimize spend across brand-building initiatives and provide actionable insights to leadership.

You will collaborate with Marketing, Procurement, and Finance, load forecasts into OneStream, and deliver monthly close reports with variance analyses.