Senior Audience Analytics & Insights Lead

SPH MEDIA LIMITED; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

SPH Media Limited is seeking data-driven Audience Analytics Specialists at all levels, from Analyst to Senior Manager, with a strong foundation in marketing science and measurement science, to uncover deep insights about our users, subscribers and communities.

You'll turn raw, fragmented data into clear strategic narratives that shape product, marketing and content decisions - helping the business understand not just what audiences are doing, but why, and what to do next.

Qualifications

• Hands-on analytics experience with consumer data
• Strong foundation in statistics and experiment design
• Experience with media research, attribution and MMM concepts
• Proficiency in data visualization to communicate insights effectively
• Knowledge of Python or R for analytics is a plus

Responsibilities

• Collect, clean and analyse audience data from multiple sources
• Design measurement frameworks and attribution models
• Build user segments and personas based on engagement and LTV
• Design and run qual/quan research to uncover attitudinal insights
• Present insights to stakeholders including senior leadership
• Collaborate with editorial and business teams on targeting and roadmap

Skills

Audience analytics

Data analysis

Data visualization

Statistics

Python

R

Tools

Python

R

Job description

SPH Media Limited is seeking data-driven Audience Analytics Specialists at all levels, from Analyst to Senior Manager, with a strong foundation in marketing science and measurement science, to uncover deep insights about our users, subscribers and communities.

You'll turn raw, fragmented data into clear strategic narratives that shape product, marketing and content decisions - helping the business understand not just what audiences are doing, but why, and what to do next.