Head of Audience Analytics

Newbridge; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Newbridge is seeking an Audience Analytics Lead to own how audience is measured, understood, and grown across content, product, marketing, and commercial decisions. You will be the go-to person for audience data, turning raw numbers into clear insights that shape strategy and outcomes.

This is a hands-on leadership role: you will build dashboards, set measurement standards, and partner with senior stakeholders to answer key questions about who our audience is, what they care about, and how to

Qualifications

• 10-15+ years in audience / digital / media / product analytics - ideally in a high-traffic digital business.
• Strong expertise in GA4, Chartbeat, Comscore, and social analytics, plus BI tools.
• Deep understanding of audience funnels — acquisition, engagement, retention, subscription / registration journeys.
• Strong stakeholder management - you can explain data clearly and influence decisions.

Responsibilities

• Own audience KPIs - users, sessions, pageviews, engagement, retention, conversion, newsletter growth, video views, social performance.
• Build and maintain accurate, automated dashboards and weekly / monthly reporting packs.
• Ensure consistent definitions, tagging, and data quality across teams.

Skills

Audience analytics

Data storytelling

Dashboarding

Insights generation

Stakeholder management

Tools

GA4

Chartbeat

Comscore

Echobox

Sprout Social

CrowdTangle

Tableau

Looker

Power BI

Job description

We are looking for an Audience Analytics Lead to own how audience is measured, understood, and grown. You will be the go-to person for audience data across the business -turning raw numbers into clear insights that shape content, product, marketing, and commercial decisions.

This is a hands-on leadership role. You will build dashboards, set measurement standards, and partner with senior stakeholders on the questions that matter: Who is our audience, what do they care about, and how do we grow them?

What You’ll Own

1. Audience Measurement & Reporting

• Own audience KPIs - users, sessions, pageviews, engagement, retention, conversion, newsletter growth, video views, social performance
• Build and maintain accurate, automated dashboards and weekly / monthly reporting packs
• Ensure consistent definitions, tagging, and data quality across teams

2. Insights & Storytelling

• Translate analytics into actionable recommendations for Content, Product, Marketing, and Commercial teams
• Lead deep-dives on behaviour -content performance, audience segments, journeys, churn, and loyalty
• Present to senior leadership — simple, visual, and decision-ready
• Identify growth opportunities across SEO, discoverability, distribution, newsletters, push, and social
• Partner with Content / Product teams on experiments, A/B tests, and content optimisation
• Track competitor and market trends
• Own the analytics stack - e.g. GA4, Chartbeat, Comscore, Echobox, Sprout Social, CrowdTangle, and BI tools like Tableau / Looker / Power BI
• Work closely with Data and Engineering teams to improve data pipelines and governance

What You Bring

• 10-15+ years in audience / digital / media / product analytics - ideally in a high-traffic digital business
• Strong expertise in GA4, Chartbeat, Comscore, and social analytics, plus BI tools
• Deep understanding of audience funnels — acquisition, engagement, retention, subscription / registration journeys
• Strong stakeholder management -you can explain data clearly and influence decisions

Nice to Have

• Experience with paywall / subscription analytics and first-party data
• Experience with predictive modelling, segmentation, and cohort analysis