Senior Associate, User Operations

Klook; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

Klook is a leading Asia Pacific experiences platform seeking a Senior Associate, User Operations in Singapore. You will own loyalty awareness across channels, manage CRM campaigns, and collaborate with product and engineering to coordinate data and audience attributes.

You will monitor campaigns, support A/B testing, and help drive engagement and retention through data-driven improvements. Fluent English and Chinese are required.

Qualifications

• 1–3 years of relevant experience in Program Management, Marketing Operations, or Loyalty/D CRM fields.
• Strong organizational and coordination skills with the ability to manage timelines and multiple stakeholders.
• Fluent in English and Chinese; comfortable with data and reporting; SQL a plus.

Responsibilities

• Own loyalty awareness execution across in-app and CRM channels, based on plans and priorities.
• Manage CRM execution including campaign setup, audience targeting, deployment, and QA.
• Coordinate with Product, Engineering, and Marketing to align in-app placements, data feeds, and event tracking; monitor performance.

Skills

Program management

Stakeholder management

Bilingual EN/ZH

Analytical skills

Tools

SQL

Job description

We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler. Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination. We operate a mobile-first, curated platform featuring diverse experiences across global destinations. Do you share our belief in the wonders of travel? Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook. We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values: Customer First Push Boundaries Critical Thinking Build for Scale Less is More Win as One We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!

Role Overview

Role Title: Senior Associate, User Operations

What You’ll Do

Awareness & Engagement

• Own the execution of loyalty awareness across in-app and CRM channels, based on agreed plans and priorities.
• Manage CRM execution, including campaign setup, audience targeting, deployment, and QA.
• Work with Product and Engineering teams to coordinate requirements for in-app placements, data feeds, event tracking, and audience attributes.
• Monitor campaign performance and identify opportunities to improve member engagement.

Program Operations

• Own day-to-day execution of loyalty operations, including coupon setup, benefit top-ups, reporting, QA, and feature announcements.
• Monitor loyalty performance, including member engagement, retention, and reactivation, and flag opportunities for improvement.
• Coordinate with Customer Support and relevant teams to resolve operational issues.
• Use AI and automation to improve reporting and streamline operations.

Campaign Management

• Manage the execution of loyalty campaigns across local markets and business teams, identifying opportunities to incorporate loyalty benefits or messaging into existing campaigns.
• Support A/B testing and basic experiment analysis, including experiment design, monitoring results, and identifying key learnings.
• Contribute ideas for new loyalty initiatives and campaigns.

What You’ll Need

• 1–3 years of relevant experience in Program Management, Marketing Operations, ideally in Loyalty, CRM, Digital Marketing, E-Commerce, or a related field.
• Strong organizational and coordination skills, with the ability to manage timelines, follow-ups, and multiple stakeholders.
• An interest or basic understanding of loyalty, customer engagement, and retention.
• Comfortable working with data and performance reports, with a basic understanding of A/B testing and experiment analysis. SQL is a plus.
• Experience with CRM, campaign planning, AI, or automation tools is a plus.
• Good communication skills and the ability to work with Product, Engineering, Category, Marketing and other teams.
• Fluent in both written and spoken English and Chinese is required.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs. Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes. An

Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.