Retail Manager, Travel Retail SEA

SmartRecruiters, Inc.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Guerlain SEA team in Singapore seeks a Retail Manager to lead airport stores, shop-in-shops and boutiques. You will drive sales, ensure brand excellence, and coach a team of sales ambassadors while coordinating with Commercial teams and local operators to deliver an exceptional O2O consumer experience.

You will oversee stock management, training, and deployment of strategies to maximize profitability and brand consistency across all touchpoints in the TR channel.

Qualifications

• Minimum 5 years of retail experience.
• Minimum 2 years of multi-store management experience.
• 7+ years of combined college education and work experience may be substituted for a degree.
• Travel Retail experience is preferred but not required.

Responsibilities

• Elevate Guerlain as the most high-end French & Parisian three-axis beauty brand.
• Grow and drive the business by delivering consistent sales and profit growth across airport stores, shops-in-shops and boutiques.
• Set, drive and follow up on individual and collective sales objectives daily, weekly and monthly.
• Maximize sales potential through business analyses and BI tools.
• Collaborate with cross-functional teams to identify opportunities and adapt to operator needs.
• Lead talent management, recruitment and development of Sales Ambassadors.
• Ensure inventory, merchandising standards and store presentation are up to standard.

Skills

Analytical skills

Interpersonal skills

Leadership

People management

Cross-functional collaboration

Education

Bachelor's degree preferred

Tools

Power BI

POS systems

Job description

TR Guerlain SEA team, based in Singapore is supporting the business for the region.

Job Description

ROLE

The Retail Manager is to be Retail Expert responsible for collaborating with the Commercial team and the local operators to manage day to day airports, shop-in-shops and boutique businesses in TR environment. This person is responsible optimizing the business, expediting, and identifying opportunities. They are the liaison accountable for ensuring achievement of sales targets, driving replication and consistency (brand image and service level) across the business identifying opportunities, and providing on-going support for Commercial teams, local operators and in-store staff. The RM is responsible for the co-management of a team of sales ambassadors and will guide the professional development of the sales ambassadors. Successful candidate will deliver Retail Excellence by driving a complete O2O consumer experience that will amplify The GUERLAIN brand; hence, setting a benchmark in the luxury sector brand across TR.

As an ambassador for our Maison, you represent and transmit Guerlain's values to your customers and employees. You will oversee the achievement of sales objectives, the excellence of our customer service and the implementation of the strategy set by the Management. You ensure the management, training and development of your employees and put the customer relationship and experience at the heart of all your actions.

MAIN TASKS

ELEVATE GUERLAIN AS THE MOST HIGH-ENDFRENCH & PARISIAN 3-AXIS BEAUTY BRAND

A UNIQUE JEWEL IN THE BEAUTY WORLD by Building image, desirability & premiumness.

GROW & DRIVE THE BUSINESS: DELIVER CONSISTENT SALES AND PROFIT GROWTH:

Ensure achievement of the Airport Stores & Boutique sales and targets from daily to monthly basis and of corporate objectives,

Set, drive and follow up on individual and collective sales objectives, on daily, weekly and monthly basis.

Maximize sales potential through business analyses

Use business tools such as: Sell out reports, Power BI, operator’s POS systems along with personal insight to maximize understanding and improve results

Recommend solutions to identify opportunities taking into consideration cross-functional interdependencies, and cultural complexities

Create an understanding of the consumer through spending time in stores, reinforcing the use of Retail Operations provided training tools, and personally demonstrating how to foster a consumer centric culture

Ensure realization of the following administrative tasks: stock management (at store level) planogram check in support of merchandising team, Novelties & promotional plan communication and briefing

Influence and optimize shift planning of the team

Advise on an incentive plan (focusing on products and mechanisms) or action plans that will help achieve precise objectives

Collaborate with Cross-functional teams to determine business opportunities

Able to adapt to the different ways of working with multiple operators in the Market

Provide inputs on expansion plans opportunities (i.e. retail spaces)

CAPABILITY: DRIVE OPERATIONAL EXCELLENCE:

Ensure commercial viability of the product assortment – do we have the right product in the right store?

Ensure appropriate inventory levels per airport stores, shop-in-shop and boutique

Recognize inventory opportunities in store and elevate issues to Commercial team and local operators

Understand the inventory cycle to identify opportunities to improve or sustain optimal performance with inventory levels, inventory availability in-store, transit times, and store allocation

Conduct market research in island to identify key competitors’, and different consumer influences (regionally). Recap findings for Cross Functional team in TR regional team and his/her own region team

Support Commercial, Retail and Marketing team in new store opening execution of stores

Escalate critical issues impacting performance and work with the Commercial team and Head of Retail Operations to eliminate obstacles, expedite issue resolution, and ensure operational execution and financial goals are achieved

TALENT MANAGEMENT – DEMONSTRATE LEADERSHIP:

Participate in talent recruitment, including field complements, pay structures, incentive programs, management and retention strategies in collaboration with the training team and local operators

Responsible for the sales ambassadors’ management and daily briefing. His or her daily physical presence in the field is a necessary part of these responsibilities

Communicate corporate strategy and short/mid/ long term goals to the teams.

Ensure the development of the Sales Ambassadors through regular coaching with trainer support and appraisals to improve their skills

Lead by example and achieve high quality personal sales

Follow GUERLAIN & Operator’s SOP as well as store discipline and security procedures

Participate in building a training schedule and coordinating the presence of the teams in relation to this schedule.

Ensure replication and consistency across GUERLAIN brand merchandising standards on all its aspects: overall presentation of the store, cleanliness, planogramming, in store communication plan, assortments, activation and special events

Take special note on BC’s presentation of oneself, selling skills, and product knowledge

All tasting stock and POSM is in good condition, well maintained and kept in storage when unused

Ensure at all times correct displays of products and full stock on shelves, anticipating needs by communicating and reporting problems to the Commercial team when they arise.

Qualifications

QUALIFICATIONS & SKILLS

Minimum 5 years of retail experience

Minimum 2 years of multi-store management experience

(7+ years of combined college education and work experience may be substituted for a degree)

Travel Retail experience is preferred but not required

KEY COMPETENCIES

Ability to quickly analyze key business metrics, and results to identify performance improvement opportunities, and recommend meaningful solutions

Capable of understanding consumer profile through an acute sense of brand and consumer awareness

Strong interpersonal skills, and the ability to build effective business partnerships

Strong in leadership and in people management,

Experience in managing effective teams,

Ability to work cross level, cross-functionally, cross-culturally, and build strong relationships

Ability to recognize when to be hands on and when to step back and take a coaching/teaching role

Ability to communicate and influence effectively

Proven organizational skills with the ability to manage multiple demands with competing priorities, and allocate time effectively

Must have ability to recognize opportunities and quickly turn opportunities into recommendations

Additional Information

PERFORMANCE INDICATORS

P&L, OP, NS, Market Share

Retail Excellence and Execution

Relationships building with all key retailers down to retail operations team

Team level of execution in terms of sophistication, accuracy, quality of the reports/ execution and attention to detail

Team understanding and knowledge of short and mid-term brand ambition aligned with the brand DNA and heritage

BCs turnover and speed of the Bas recruitment