Senior Account Director - Consumer & Brand Growth

FINN Partners; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

FINN Partners Singapore is seeking a Senior Account Manager to lead key consumer and lifestyle accounts, delivering integrated communications strategies that connect brands with audiences through storytelling, media relations, and partnerships.

You will drive sustainable growth, develop new business, and strengthen team capabilities while ensuring high-quality work and profitability for the practice.

Qualifications

• At least six years of experience in communications or public relations, preferably within an agency.
• Strong experience managing consumer, lifestyle, hospitality, or travel accounts and delivering integrated campaigns.
• Proven ability to lead client relationships and provide strategic counsel to senior stakeholders.
• Experience in consumer media relations, influencer engagement, partnerships, and thought leadership.
• Strong commercial acumen, with experience in profitability, budgeting, forecasting, and scope management.
• Demonstrated ability to develop new business opportunities and contribute to pitches and proposals.
• Experience managing, mentoring, and developing team members.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Strong understanding of consumer trends, cultural conversations, and the evolving media landscape.
• A proactive, entrepreneurial mindset with the ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Develop and implement business strategies that support sustainable growth and profitability.
• Manage account servicing levels, budgets, forecasting, and scopes of work while maintaining high client satisfaction.
• Identify opportunities to expand existing accounts, develop new revenue streams, and strengthen the practice's market position.
• Ensure that all work reflects positively on FINN Partners and delivers measurable value to clients.
• Lead client relationships and oversee delivery of integrated consumer communications programmes.
• Develop campaigns informed by consumer behaviour, cultural trends, and industry developments.
• Drive thought leadership initiatives, including data-led reports, white papers, and insights on travel, hospitality, and lifestyle trends.
• Oversee consumer media relations, influencer engagement, partnerships, and collaborations with cultural figures.
• Identify opportunities to connect consumer-facing communications with broader corporate narratives and enterprise priorities.
• Identify and pursue opportunities to grow existing accounts and secure new clients.
• Develop proposals, pitches, and integrated strategies for prospective clients across hospitality, travel, fashion, and luxury automotive.
• Build relationships with prospective clients and industry partners to expand the pipeline.
• Contribute to development of new service offerings and innovative approaches.

Skills

Account leadership

Strategic communications

Media relations

Influencer engagement

Business development

Budgeting & forecasting

Team mentorship

Job description

FINN Partners Singapore is seeking a Senior Account Manager to lead key consumer and lifestyle accounts, delivering integrated communications strategies that connect brands with audiences through storytelling, media relations, and partnerships.

You will drive sustainable growth, develop new business, and strengthen team capabilities while ensuring high-quality work and profitability for the practice.