SEA Commercial Planning Manager: Forecasting & Insights

PUMA Gruppe; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

PUMA is seeking an Assistant Manager, Commercial Planning to drive regional planning excellence across SEA by consolidating forecasts, supporting seasonal planning, and delivering data-driven insights to optimize sell-in, inventory, and performance across SEA Wholesale Multi channels.

The role requires strong planning expertise, commercial acumen, and analytical skills, with cross-functional collaboration to standardize processes and improve forecast accuracy.

Qualifications

• Bachelor's degree in Finance, Business Management or relevant studies.
• Strong commercial acumen and understanding of products, consumer trends, and market dynamics to support data-driven planning.
• Entrepreneurship beyond the written responsibilities, as the position requires borderless partnership across internal and external counterparts to create additional values.

Responsibilities

• Develop and consolidate seasonal sales forecasts by customer segment and division across SEA Wholesale Multi channels.
• Drive forecast accuracy through sales analysis, customer demand planning, and business trend evaluation.
• Support seasonal planning activities, including Preline Meetings, Trade Shows, and customer reviews.
• Prepare Channel Review Decks, planning materials, and business presentations.
• Coordinate Wholesale PO planning and seasonal planning timelines.
• Ensure timely execution of key seasonal planning milestones.
• Monitor sell-in, sell-through, inventory, and key business KPIs across SEA Wholesale Multi channels.
• Prepare regional sales reports, performance dashboards, and business analysis.
• Identify commercial risks and growth opportunities through business performance analysis.
• Provide data-driven insights to support commercial decision-making.
• Standardize regional planning processes, forecasting methodologies, and reporting templates.
• Maintain planning tools, templates, and databases to ensure data accuracy and consistency.
• Drive continuous improvements to enhance planning efficiency and forecast accuracy.
• Coordinate regional planning reviews and Global planning alignment.
• Collaborate closely with Cluster Leads, Category Merchandising, Country Sales, GTM, Business Intelligence, and Planning teams to support regional business planning.
• Translate commercial insights into actionable planning recommendations to optimize sell-in, inventory productivity, and forecast accuracy.
• Support strategic business decisions through planning expertise, business analysis, and cross-functional collaboration.
• Build strong partnerships with internal stakeholders to drive regional planning excellence across SEA Wholesale Multi channels.

Skills

Excel

PowerPoint

Education

Bachelor's degree in Finance or Business Management

Job description

PUMA is seeking an Assistant Manager, Commercial Planning to drive regional planning excellence across SEA by consolidating forecasts, supporting seasonal planning, and delivering data-driven insights to optimize sell-in, inventory, and performance across SEA Wholesale Multi channels.

The role requires strong planning expertise, commercial acumen, and analytical skills, with cross-functional collaboration to standardize processes and improve forecast accuracy.