Assistant Manager, Commercial Planning

PUMA Gruppe; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

PUMA is seeking an Assistant Manager, Commercial Planning to drive regional planning excellence across SEA by consolidating forecasts, supporting seasonal planning, and delivering data-driven insights to optimize sell-in, inventory, and performance across SEA Wholesale Multi channels.

The role requires strong planning expertise, commercial acumen, and analytical skills, with cross-functional collaboration to standardize processes and improve forecast accuracy.

Qualifications

• Bachelor's degree in Finance, Business Management or relevant studies.
• Strong commercial acumen and understanding of products, consumer trends, and market dynamics to support data-driven planning.
• Entrepreneurship beyond the written responsibilities, as the position requires borderless partnership across internal and external counterparts to create additional values.

Responsibilities

• Develop and consolidate seasonal sales forecasts by customer segment and division across SEA Wholesale Multi channels.
• Drive forecast accuracy through sales analysis, customer demand planning, and business trend evaluation.
• Support seasonal planning activities, including Preline Meetings, Trade Shows, and customer reviews.
• Prepare Channel Review Decks, planning materials, and business presentations.
• Coordinate Wholesale PO planning and seasonal planning timelines.
• Ensure timely execution of key seasonal planning milestones.
• Monitor sell-in, sell-through, inventory, and key business KPIs across SEA Wholesale Multi channels.
• Prepare regional sales reports, performance dashboards, and business analysis.
• Identify commercial risks and growth opportunities through business performance analysis.
• Provide data-driven insights to support commercial decision-making.
• Standardize regional planning processes, forecasting methodologies, and reporting templates.
• Maintain planning tools, templates, and databases to ensure data accuracy and consistency.
• Drive continuous improvements to enhance planning efficiency and forecast accuracy.
• Coordinate regional planning reviews and Global planning alignment.
• Collaborate closely with Cluster Leads, Category Merchandising, Country Sales, GTM, Business Intelligence, and Planning teams to support regional business planning.
• Translate commercial insights into actionable planning recommendations to optimize sell-in, inventory productivity, and forecast accuracy.
• Support strategic business decisions through planning expertise, business analysis, and cross-functional collaboration.
• Build strong partnerships with internal stakeholders to drive regional planning excellence across SEA Wholesale Multi channels.

Skills

Excel

PowerPoint

Education

Bachelor's degree in Finance or Business Management

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

The Assistant Manager, Commercial Planning is responsible for driving regional planning excellence across SEA by consolidating forecasts, supporting seasonal planning, monitoring business performance, and providing data-driven insights to optimize sell-in, inventory, and commercial performance. The position requires planning expertise, commercial acumen, analytical skills, and cross-functional collaboration to improve forecast accuracy, standardize regional planning processes, and support data-driven business decisions across SEA Wholesale Multi channels.

Task 1: Regional Forecast Planning

• Develop and consolidate seasonal sales forecasts by customer segment and division across SEA Wholesale Multi channels.
• Drive forecast accuracy through sales analysis, customer demand planning, and business trend evaluation.
• Support seasonal range and sales forecasting to optimize commercial performance.
• Monitor forecast performance and recommend actions to improve planning accuracy.

Task 2: Seasonal Planning & Execution

• Support seasonal planning activities, including Preline Meetings, Trade Shows, and customer reviews.
• Prepare Channel Review Decks, planning materials, and business presentations.
• Coordinate Wholesale PO planning and seasonal planning timelines.
• Ensure timely execution of key seasonal planning milestones.

Task 3: Business Performance Analysis

• Monitor sell-in, sell-through, inventory, and key business KPIs across SEA Wholesale Multi channels.
• Prepare regional sales reports, performance dashboards, and business analysis.
• Identify commercial risks and growth opportunities through business performance analysis.
• Provide data-driven insights to support commercial decision-making.

Task 4: Planning Process Management

• Standardize regional planning processes, forecasting methodologies, and reporting templates.
• Maintain planning tools, templates, and databases to ensure data accuracy and consistency.
• Drive continuous improvements to enhance planning efficiency and forecast accuracy.
• Coordinate regional planning reviews and Global planning alignment.

Task 5: Business Partnership & Planning Excellence

• Collaborate closely with Cluster Leads, Category Merchandising, Country Sales, GTM, Business Intelligence, and Planning teams to support regional business planning.
• Translate commercial insights into actionable planning recommendations to optimize sell-in, inventory productivity, and forecast accuracy.
• Support strategic business decisions through planning expertise, business analysis, and cross-functional collaboration.
• Build strong partnerships with internal stakeholders to drive regional planning excellence across SEA Wholesale Multi channels.

Education:

Bachelor's degree in Finance, Business Management or relevant studies.

Professional:

Possess strong commercial acumen and a solid understanding of products, consumer trends, and market dynamics to support data-driven planning and business decisions. Entrepreneurship beyond the written responsibilities, as the position required borderless partnership across internal and external counterparts to create additional values on top of the existing business.

IT Skills:

Advanced level in Microsoft Excel and Power Point

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

There's so much to do and so much to see in South East Asia - like PUMA SEA