Sales - Singapore

Aica Wilsonart (Thailand) Co., Ltd.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

Aica Wilsonart (Thailand) Co., Ltd. in Singapore is seeking a proactive Sales Executive to drive growth across retail and project/B2B channels, manage key accounts, and convert enquiries into profitable orders.

You will engage with designers, architects and trade partners, travel to client sites, present solutions, and coordinate with internal teams to ensure timely delivery and customer satisfaction. Candidates should have 2–3 years B2B sales experience in building materials or related

Qualifications

• 2–3 years of B2B sales experience in building materials, interior products, architectural products, furniture, construction or related industries.
• Proven ability to identify new business opportunities and develop existing accounts.
• Strong communication, negotiation, presentation and interpersonal skills.
• Customer-oriented with strong relationship-building and problem-solving abilities.
• Target-driven, proactive and self-motivated with a strong business development mindset.

Responsibilities

• Drive sales revenue through both retail and project/B2B sales channels.
• Identify and generate new business opportunities through cold calling, networking, referrals, site visits and other activities.
• Develop and implement effective sales strategies to achieve targets and KPIs.
• Build and strengthen long-term relationships with existing and prospective customers.
• Coordinate with internal teams to support project execution and timely delivery.
• Present, demonstrate and promote company products and solutions to customers and prospective clients.
• Prepare and submit samples, quotations and other required sales documentation.
• Follow up on project opportunities, tenders and quotations to maximize conversions.

Skills

B2B sales

Retail sales

Project sales

Negotiation

Customer relationship

Communication

Job description

We are looking for a proactive and target-driven Sales Executive to join our sales team in Singapore. This role is responsible for driving business growth across both retail and project/B2B sales channels, developing new business opportunities, managing existing customer relationships, and securing profitable sales.

The successful candidate will work closely with customers and industry stakeholders, including Interior Designers, Architects, Consultants, Carpenters, Main/Sub Contractors, Dealers and other business partners, to identify opportunities, recommend suitable solutions and drive projects from initial enquiry through to successful completion.

Key Responsibilities

1. Sales & Business Development

Drive sales revenue through both retail and project/B2B sales channels.

Identify and generate new business opportunities through cold calling, networking, referrals, site visits and other business development activities.

Develop and implement effective sales strategies to achieve monthly, quarterly and annual sales targets and KPIs.

Identify opportunities to grow sales within existing accounts and expand the customer base through new customer acquisition.

Target new market segments and identify untapped commercial opportunities.

2. Customer & Relationship Management

Build, maintain and strengthen long-term relationships with existing and prospective customers.

Develop strong relationships with key decision-makers and industry stakeholders, including Interior Designers, Architects, Consultants, Contractors, Carpenters, Dealers and other trade partners.

Understand customer requirements and provide professional product advice and suitable solutions.

Provide excellent customer service by responding to enquiries, resolving issues and ensuring high levels of customer satisfaction.

Manage the end-to-end sales cycle, from lead generation, customer enquiry and project identification through to quotation, negotiation, order confirmation and post-sales support.

Follow up on project opportunities, tenders and quotations to maximize conversion and sales opportunities.

Maintain an accurate and up-to-date sales pipeline and provide regular sales forecasts and project updates.

Monitor project progress and coordinate with relevant internal teams to support smooth project execution and timely delivery.

Present, demonstrate and promote company products and solutions to customers and prospective clients.

Conduct customer and site visits to understand project requirements and identify sales opportunities.

Prepare and submit samples, quotations, proposals and other required sales documentation.

Recommend suitable products and solutions based on customer and project requirements.

5. Commercial & Negotiation

Negotiate pricing, contracts and commercial terms to secure profitable sales while safeguarding company interests.

Follow company pricing and approval guidelines when preparing quotations and commercial proposals.

6. Market & Competitor Analysis

Monitor market trends, customer preferences and competitor activities.

Identify emerging business opportunities and provide market feedback to support sales and business development strategies.

7. Cross-Functional Collaboration

Work closely with internal teams, including Operations, Marketing and other relevant functions, to ensure product availability, smooth order execution and timely delivery.

Collaborate with the Marketing team to support promotional campaigns, product launches, customer activities and sales initiatives.

Contribute to overall team performance and business growth.

8. Reporting & CRM

Prepare and submit regular sales reports, forecasts, quotations, project updates and other required documentation.

Maintain accurate customer records, sales activities and pipeline information in the CRM system.

Provide timely updates on sales performance, project status, market developments and business opportunities.

Job Requirements

Proven B2B sales experience, preferably in building materials, interior products, architectural products, furniture, construction or a related industry.

Experience in both retail and project/B2B sales is highly preferred.

Demonstrated ability to develop new customers and grow existing accounts.

Experience managing the sales cycle from lead generation and project bidding through to deal closure and post-sales support.

Strong communication, negotiation, presentation and interpersonal skills.

Customer-oriented with strong relationship-building and problem-solving abilities.

Target-driven, proactive and self-motivated with a strong business development mindset.

Good commercial awareness and ability to identify sales opportunities.

Able to work independently as well as collaboratively with internal teams.

Comfortable conducting customer and site visits.

Own vehicle is required for customer and site visits.

Willing and able to work in the Kranji area.

Candidates with experience in the building materials, interior, architectural or construction industries will have an added advantage.

Qualifications

Sales Experience:

Minimum 2–3 years of sales experience, preferably in B2B sales, building materials, interior products, architectural products, furniture, construction or related industries.

Retail & Project Sales:

Experience in both retail sales and project/B2Bsales is highly preferred.

Business Development:

Proven ability to identify new business opportunities, acquire new customers and develop existing accounts.

Project Sales:

Experience managing project sales from lead generation and quotation through negotiation, order confirmation and post-sales follow-up will be an advantage.

Industry Network:

Existing relationships with Interior Designers, Architects, Consultants, Contractors, Carpenters, Dealers or other industry stakeholders will be an advantage.

Skills:

Strong communication, negotiation, commercial, presentation, customer relationship management and problem-solving skills, with the ability to understand customer requirements, recommend appropriate solutions, manage pricing discussions and close sales.

Sales Mindset:

Target-driven, proactive, self-motivated and results-oriented, with a strong sense of ownership and accountability with the ability to manage pricing discussions, understand customer requirements, recommend appropriate solutions and close sales.

Working Style:

Able to work independently, manage multiple opportunities simultaneously and collaborate effectively with cross-functional teams.

Mobility:

Possess a valid Singapore driving licence and own vehicle for customer visits and site visits.

Location:

Willing and able to work in the Kranji area.

Language:

Good command of both English and Chinese, with the ability to communicate effectively with customers, business partners and internal teams. Additional language skills relevant to the Singapore market will be an advantage.