Sales Planning Executive / Senior Executive / Assistant Manager

Singapore Airlines Limited; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

Singapore Airlines Limited is seeking a Sales Planning professional for the Singapore market. The role focuses on analytics-driven planning, partnering with Singapore sales and marketing teams to drive growth and support strategic initiatives.

This is not a frontline sales position, but a commercially focused planning role. The candidate will evaluate opportunities, develop pricing strategies, and manage revenue targets for key OD markets, while coordinating with corporate and agency accounts.

Qualifications

• Bachelor's degree in business/marketing or related field.
• Experience in data analysis and reporting.
• Experience in Sales & Marketing or commercial roles is preferred.

Responsibilities

• Evaluate opportunities to improve sales through data-driven planning, performance management, pricing and analytics for the Singapore market.
• Partner with sales and marketing teams to develop initiatives to drive growth in market segments, corporate and agency accounts.
• Plan and distribute the annual station passenger revenue target to key origin-destination markets.
• Execute sales steering analysis and assign sales targets to corporate and agency sales teams to grow revenue on assigned ODs.
• Implement pricing strategies to match market demand and grow revenue for assigned ODs.
• Develop distribution and channel management strategies in Singapore.
• Conduct regular OD analysis to maintain revenue from key market segments.
• Analyze top corporate and agency accounts on key ODs.
• Drive productivity and standardisation of reports for the sales team.
• Manage and develop sales planning staff.

Skills

Data analysis

Excel

Stakeholder management

Strategic thinking

Communication

Multi-tasking

Analytical thinking

Problem solving

Education

Bachelor's degree in Business/Marketing

Tools

Tableau

Job description

The successful candidate will join the Singapore Sales’ Sales Planning team in SIA’s Sales & Marketing Division. He/She will be responsible for developing business strategies for sales and supporting the execution of sales initiatives for the Singapore market. This is a commercially focused, analytics-driven planning role that partners closely with the Singapore sales and marketing teams, rather than a frontline sales position.

Key Responsibilities:

• Evaluate opportunities to improve sales through rigorous, data-driven planning, performance management, pricing and analytics for the Singapore market.
• Partner with sales and marketing teams to develop initiatives to drive growth in specific market segments, corporate accounts and agency accounts.
• Plan and distribute the annual station passenger revenue target to key origin- destinations (OD) markets.
• Execute sales steering analysis and assign sales targets to the corporate and agency sales teams to grow revenue on assigned ODs.
• Implement appropriate pricing strategies to match market demand and grow overall revenue for assigned ODs.
• Develop effective distribution and channel management strategies in the Singapore market.
• Perform regular OD analysis to ensure that SIA maintains relevant revenue contribution from key market segments in a rapidly changing market environment.
• Conduct regular analysis of the contribution of top corporate and agency accounts on key ODs.
• Drive productivity and standardisation of reports for the sales team.
• Manage and develop sales planning staff.

Requirements

• Bachelor's degree in any discipline, preferably in Business/Marketing.
• Prior exposure to airline revenue management, inventory or pricing management (or similar in other industries) is an advantage.
• Experience in Sales & Marketing or commercial roles, with a data analysis background, is preferred.
• Strong proficiency in Excel; experience with business intelligence or reporting tools (e.g. Tableau) will be an advantage.
• Able to build and maintain open and trusting partnerships with internal and external stakeholders.
• Able to multi-task, work under pressure, and highly motivated to achieve optimum results.
• Strong interpersonal, communication, analytical and problem-solving skills.
• Good planning and organisation skills.

We thank all candidates for your interest in Singapore Airlines, and regret that only shortlisted candidates will be notified.